# Tongue-Twisting Pizza Challenges Casey's is Challenging Fans to Say "Pepperoni" Fast By Laura McQuarrie | Published 2023-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/say-pepperoni References: [businesswire](https://www.businesswire.com/news/home/20230411005374/en) & [pepperonichallenge](http://www.pepperonichallenge.com)  For a short time this month, [Casey's](https://www.trendhunter.com/trends/pepperoni-pepperoni-pepperoni-pizza) is inviting fans to say "pepperoni" as many times as they possibly can in 10 seconds. The Pepperoni Pepperoni Pepperoni Challenge promises to put quick-talkers to the test to see who comes out on top of this tongue twister. Guests can unlock prizes like [free pizza, rewards points](https://www.trendhunter.com/trends/pizza-before-the-hut) and more via the Casey's app. This challenge ties in with the [Pepperoni Pepperoni Pepperoni pizza](https://www.trendhunter.com/trends/trippple-peppp-pizza) launched by Casey's last month featuring crispy-cupping pepperoni, deli-style pepperoni and traditional pepperoni on made-from-scratch dough. This challenge brings attention to the pepperoni-loaded pizza. Brand challenges on social media have the potential to create buzz, engage consumers, build stronger relationships and boost sales as a result. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 8% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Pizza Challenges:** Creating brand challenges on social media can increase consumer engagement and boost sales. - **Tongue Twister Challenges:** Incorporating tongue twisters as part of promotional events can drive attention and interest around products. - **Rewards Programs:** Implementing app-based rewards programs can attract and retain customers while boosting sales. ### Where This Applies - **Fast Food Industry:** Fast-food restaurants can take advantage of social media challenges to drive consumer engagement and sales growth. - **Marketing Industry:** Marketing agencies can assist brands in creating innovative and engaging social media challenges to drive growth. - **Mobile App Industry:** Mobile app developers can work on creating personalized and seamless rewards programs to drive engagement and retention for brands. ## Related on Trend Hunter - [Triple-Pepperoni Topping Pizzas](https://www.trendhunter.com/trends/pepperoni-pepperoni-pepperoni-pizza.md) - [Italian Deli-Inspired Pizzas](https://www.trendhunter.com/trends/italian-deli-pizza.md) - [Appetizer-Inspired Pizza Recipes](https://www.trendhunter.com/trends/jalapeo-popper-pizza.md) - [Cream Cheese-Based Pizzas](https://www.trendhunter.com/trends/new-jalapeo-popper-pizza.md) - [Appetizer-Inspired Pickle-Topped Pizzas](https://www.trendhunter.com/trends/pickle-wrap-pizza.md) - [Brisket-Topped BBQ Pizzas](https://www.trendhunter.com/trends/bbq-brisket-pizza.md) - [Triple-Pepperoni Pizzas](https://www.trendhunter.com/trends/trippple-peppp-pizza.md) - [Abundant Pepperoni Pizzas](https://www.trendhunter.com/trends/triple-pepp.md) - [Premium Three-Pepperoni Pizzas](https://www.trendhunter.com/trends/triple-crown-pepperoni-pizza.md)