# Stenciled White Trenches Actor Gaspard Ulliel for 'Say it in French' in T Style Magazine By Marissa Liu | Published 2010-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/say-it-in-french-in-t References: [designscene.net](http://www.designscene.net/2010/04/gaspard-ulliel-for-new-york-times-t.html) French actor Gaspard Ulliel's editorial 'Say It In French' in T Style, New York Times' fashion magazine, makes ample use of the actor's charisma. He also looks a little like an undercover pirate. It's as if stylist Bruce Pask decided to whole-heartedly embrace the greasy European look by slicking back Ulliel's almost shoulder-length hair and leaving many a collared shirt generously unbuttoned. 'Say It In French' in T Style was photographed by Paolo Roversi for the Spring 2010 issue. It highlights a relaxed way of dressing that still includes plenty of blazers and trench coats. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 45% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Relaxed Dressing:** There is an opportunity for brands to create clothing lines that offer a relaxed and comfortable style, incorporating blazers and trench coats. - **Greasy European Look:** There is potential for beauty brands to create products that cater to the trend of slicked-back hair and a greasy European aesthetic. - **Ample Use of Charisma:** There is potential for brands to explore marketing strategies that highlight the personality and charisma of individuals to create engaging content. ### Who This Affects Most - **Fashion:** The fashion industry can take advantage of the relaxed dressing trend and create collections that offer a blend of comfort and style. - **Beauty:** The beauty industry can tap into the greasy European look trend by developing hair products specifically designed for slicked-back hairstyles. - **Marketing:** The marketing industry can explore new strategies that focus on highlighting the charisma of individuals, creating compelling and relatable content. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md)