# Boyband Seltzer Promotions Fruit Smash and Lance Bass Have Unveiled the Say Bye to Basic Hotline By Riley von Niessen | Published 2021-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/say-bye-to-basic References: [fruitsmashseltzer](https://www.fruitsmashseltzer.com/) & [instagram](https://www.instagram.com/p/CNp--1PlpEt/) [NSYNC's](https://www.trendhunter.com/trends/red-white-merry) Lance Bass has teamed up with [Fruit Smash](https://www.trendhunter.com/trends/killer-fruit) hard seltzer to introduce fans to the Say Bye to Basic hotline. Through the hotline, eligible fans in the US will have the chance to win a year's worth of Fruit Smash hard seltzer. Three lucky fans will be awarded a supply of seltzer, which they can purchase on an as-needed basis with an $850 Visa gift card. For one day only, Bass himself will standby to take one-on-one calls with fans. Those looking to chat with the pop icon can call the Say Bye to Basic hotline at 1-833-UNBASIC between 3 to 3:30 PM ET on April 16th, 2021. Made with real juice and natural flavors, Fruit Smash hard seltzer is perfect for summertime sipping. Image Credit: Fruit Smash ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 27% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Collaborations:** There is opportunity for other brands to collaborate with celebrities on limited-time campaigns and special products. - **Interactive Promotions:** Brands can use interactive promotions like hotlines or contests to engage with consumers and build brand loyalty. - **Hard Seltzer Market:** The growth of the hard seltzer market presents opportunities for new brands to enter the market with unique flavors or marketing strategies. ### Sectors Adopting This - **Alcoholic Beverages:** Brands in the alcoholic beverages industry can leverage celebrity collaborations and create interactive promotions to increase brand awareness and consumer engagement. - **Entertainment:** The entertainment industry has the opportunity to use interactive promotions and collaborations with brands to engage with fans and create new revenue streams. - **Marketing and Advertising:** Marketing and advertising agencies can help brands develop and execute interactive promotions and celebrity collaborations to engage consumers and build brand loyalty. ## Related on Trend Hunter - [Booty Call Drink Giveaways](https://www.trendhunter.com/trends/juicy-calls.md) - [Anti-Breakup Festive Campaigns](https://www.trendhunter.com/trends/red-white-merry.md) - [Musician Bake-Off Campaigns](https://www.trendhunter.com/trends/boy-band-bakeoff.md) - [Tropical Fruit-Flavored Seltzers](https://www.trendhunter.com/trends/new-belgium-fruit-smash.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Flavorful Pickleball Celebrations](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda-pickleball.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Reality TV-Themed Seltzers](https://www.trendhunter.com/trends/juicy-shore.md)