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# Advanced Athletic Underwear
SAXX Underwear Boasts Extreme Comfort for a Range of Activities

By Laura McQuarrie | Published 2014-10-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/saxx-underwear
References: [saxxunderwear](http://www.saxxunderwear.com/) & [saxxunderwear](http://www.saxxunderwear.com/products.html)

At its core, the [Performance collection](https://www.trendhunter.com/trends/performance-shorts) from SAXX Underwear for men was designed to fit men the way they are actually built, resulting in [less chafing and more overall comfort](https://www.trendhunter.com/trends/noosh). The pieces in the collection include: Kinetic, Pro Elite, Quest and Blacksheep, each with a specific purpose and features like anti-odor, quick dry, stretch and [moisture-wicking properties](https://www.trendhunter.com/trends/solotex-mesh-performance) that make them ideal for a range of athletics, travel and outdoor activities.

With elements like an articulated front pouch and patented internal mesh panels, moisture-wicking waistbands designed with the utmost comfort in mind, SAXX Underwear boasts that "Every pair of SAXX features a combination of technology and innovation that makes them the most comfortable, high-performance underwear ever made."

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 85% | Activity: 33% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Performance Undergarments:** Athletic underwear that utilizes moisture-wicking and anti-odor technologies for added comfort during strenuous physical activities.
- **Innovative Undergarment Design:** Designing undergarments that better fit and enhance the physical capabilities of the human body, improving overall comfort and performance.
- **Multi-purpose Athletic Apparel:** Creating clothing that is not limited to a single athletic activity, but instead can be utilized for a variety of physical activities.

### Industries Being Reshaped

- **Apparel Manufacturing:** Manufacturing and selling innovative athletic and performance undergarments using advanced materials and technologies.
- **Sports and Athletics:** Providing athletes and outdoor enthusiasts with high-performance undergarments that offer added comfort and increase overall performance.
- **Travel and Tourism:** Designing innovative, multi-purpose apparel that provides comfort and support during various physical activities, making it ideal for travel and outdoor adventures.

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