# Undergarment Brand Swim Shorts The SAXX CannonBall Trunks Ensure All-Day Comfort and No Chaffing By Michael Hemsworth | Published 2018-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saxx-cannonball References: [gearculture](http://www.gearculture.com/goods/saxx-cannonball/) & [saxxunderwear](https://www.saxxunderwear.com/products/sxss29_prb) The SAXX CannonBall swim shorts have been designed by the undergarment brand as a new approach to beach apparel that will provide guys with a comfortable option to don by the pool this summer. Featuring a [non-chaffing design](https://www.trendhunter.com/trends/noosh) and a nine-panel construction, the swim trunks help to protect the wearer from the discomfort that can develop from wearing a suit for the entire day. The stretching design ensures you can go from lounging to beach volleyball in a heartbeat, while the integrated support pouch eliminates discomfort in the crotch region. The SAXX CannonBall swim shorts acknowledge the growing demand for [comfort-focused technical clothing](https://www.trendhunter.com/trends/lazy-daze-collection) options as consumers seek out stylish ways to stay comfortable all day long without the need for a wardrobe change. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 53% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Comfort-focused Apparel:** Developing clothing options that prioritize comfort throughout the day presents disruptive innovation opportunities for the fashion industry. - **Non-chaffing Design:** Creating products with non-chaffing designs opens up possibilities for disruptive innovation in the swimwear industry, addressing discomfort and enhancing the overall experience. - **Integrated Support Pouch:** Incorporating support pouches into garments can disrupt the undergarment industry by providing enhanced comfort and addressing common discomfort issues. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of comfort-focused apparel and develop innovative designs to meet the growing demand for stylish yet comfortable clothing. - **Swimwear:** The swimwear industry can explore disruptive innovation opportunities by creating swim shorts with non-chaffing designs, providing consumers with a more comfortable and enjoyable beach experience. - **Undergarments:** Integrating support pouches in undergarments can revolutionize the industry, offering improved comfort and addressing discomfort issues for consumers. ## Related on Trend Hunter - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Travel-Friendly Summer Apparel](https://www.trendhunter.com/trends/lake-geneva-series.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md)