# Eco-Friendly Sawvertising Using Rusty Saws For Rainforest Protection Awareness By Vincent Salera | Published 2009-02-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sawvertising-using-saws-to-save-the-trees References: [adsoftheworld](http://adsoftheworld.com/media/print/rettet_den_regenwald_saw_valley) & [regenwald.org](http://www.regenwald.org/international/englisch/index.php) This ad to save the rainforest is absolutely unique and eye catching. The use of old rusted saws in place of [beautiful green lush trees](https://www.trendhunter.com/trends/salvage-and-sap) truly drives the message home that we must all do whatever we can to save the rainforest. I have always appreciated the beauty and environmental benefits trees provide for all living creatures and hope that one day with proper education and collaboration from around the world, we will no longer have to worry about the future of our rainforests. The ad was created by [advertising agency](https://www.trendhunter.com/trends/beige-billboards) DRAFTFCB, Germany with creative direction by Bill Biancoli and copywritng by Christian Stamp. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 4% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Advertising:** Opportunity for businesses to create unique and eye-catching ads that promote environmental awareness. - **Repurposing Materials:** Opportunity to use old, rusted items in advertising campaigns to convey powerful messages and reduce waste. - **Collaborative Conservation Efforts:** Opportunity to promote collaboration among organizations and individuals worldwide to save rainforests through education and awareness. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity for advertising agencies to create impactful campaigns using unconventional materials. - **Environmental Conservation:** Opportunity for organizations in the conservation industry to leverage unique advertising tactics to raise awareness and drive support for rainforest protection. - **Education:** Disruptive innovation opportunity for educational institutions and platforms to promote proper rainforest education and inspire action. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Contemporary Conservationist Treehouses](https://www.trendhunter.com/trends/sylvascope-treehouse.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md)