# Grotesque Cannibal Promotions The Sawney Bean Attraction in Edinburgh is Frighteningly Realistic By Zoe Poulias | Published 2011-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sawney-bean-attraction References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2011/09/07/the-taste-of-human-flesh/) & [the-dungeons](http://www.the-dungeons.co.uk/edinburgh/en/attractions/sawney-bean.htm) Shedding some light on notoriously taboo eating habits, the Sawney Bean Attraction in [Edinburgh Dungeons](https://www.trendhunter.com/trends/spooky-adventures) invites you to revisit a legendary cannibal that reigned havoc on Scottish soil nearly 600 years ago. The legend in question is 15th-century cannibal Alexander Sawney Bean, a human-hungry terror that plagued Scotland for nearly 25 years. This new attraction gruesomely invites you to indulge in some [synthetic replicas](https://www.trendhunter.com/trends/greggs-sausage-roll) that are made to taste like the real deal. [Human hot dogs](https://www.trendhunter.com/trends/chainsaw-sliced-sandwiches) are available to taste for those daring enough to take a bite out of humanity, with a side of ground bones if it suits your fancy. Rest assured that no humans were harmed in the making of these delicacies; chefs used ingredients such as rhubarb and chopped figs to add a little texture to these daring delights. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Taboo Tourism:** Opportunity for businesses to provide unique and controversial experiences for thrill-seeking consumers. - **Synthetic Food:** Innovation opportunity for food companies to create new plant-based, lab-grown, or 3D-printed food products. - **Dark History Education:** Opportunity for educational institutions or tourist attractions to provide immersive and interactive experiences highlighting historical events that are often neglected or ignored. ### Industries Being Reshaped - **Tourism and Hospitality:** The Sawney Bean Attraction in Edinburgh is an example of how the tourism industry can benefit from providing controversial and unusual experiences for consumers. - **Food and Beverage:** The attraction's synthetic human hot dogs open up avenues for companies in the food industry to explore creating new food products that mimic the texture and taste of real meat. - **Entertainment and Education:** Businesses in the education and entertainment industries can benefit from creating immersive, interactive, and potentially disturbing experiences that highlight historical events or tales that are often ignored. ## Related on Trend Hunter - [Plant-Based Human Meat Burgers](https://www.trendhunter.com/trends/human-meat-burger.md) - [Macabre Chocolate Shops](https://www.trendhunter.com/trends/chocolate-shops.md) - [Authentic Scottish Delis](https://www.trendhunter.com/trends/the-shoap.md) - [Grotesque Halloween Pizzas](https://www.trendhunter.com/trends/halloween-pizza-campaign.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Horror Film-Inspired Cookbooks](https://www.trendhunter.com/trends/death-for-dinner-cookbook.md) - [Hyper-Realistic Flesh Objects](https://www.trendhunter.com/trends/junji-ito.md) - [Raisin-Themed Haunted Houses](https://www.trendhunter.com/trends/themed-haunted-house.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md)