# Horseman Hybrid Branding The Bottles for Sawhorse Wine Offer an Eerie Victorian Animal Portrait By Jaime Neely | Published 2011-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sawhorse-wine References: [thedieline](http://www.thedieline.com/blog/2011/7/26/sawhorse-wine.html) & [konnectdesign](http://www.konnectdesign.com/) The new [labels and packaging design](https://www.trendhunter.com/trends/chloe-wine-collection) for [Sawhorse Wine](https://www.trendhunter.com/trends/escape-the-afterlife) is definitely a step away from your average branding. While many wine companies may opt for a bottle portraying beautiful scenery or a map, the labels for Sawhorse Wine feature three very unusual portraits of horsemen. The bottle designs for this California wine were created by 'konnectDesign,' a company also based in California. The horsemen portraits featured on the Sawhorse Wine bottles appear to be inspired from the Victorian-era. There are three different designs for the [three flavors of wine](https://www.trendhunter.com/trends/mullet) including a Merlot, Chardonnay and Cabernet. **Implications** - Businesses that use eccentric or peculiar branding for their products will certainly garner the attention of high numbers of consumers. In the eyes of consumers, such products will make a lasting impression and unusual and the most memorable. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Eccentric Branding:** Companies using out-of-the-box branding techniques will capture consumer attention and create a lasting impact. - **Vintage-inspired Design:** Designs inspired by vintage eras such as the Victorian-era will appeal to consumers seeking unique and nostalgic products. - **Unconventional Labeling:** Brands that stray away from traditional labeling techniques can generate buzz and incentivize consumers to try their products. ### Sectors Adopting This - **Wine:** Wineries and vineyards that dare to experiment with unique and eye-catching bottle designs will stand out amongst competitors and potentially attract more customers. - **Packaging Design:** Branding and packaging design companies that are able to offer eccentric and unconventional designs will be in high demand from businesses looking to differentiate themselves in their respective industries. - **Marketing:** Marketing agencies that specialize in creating innovative and memorable campaigns will appeal to businesses seeking to generate buzz and leave a lasting impression on potential customers. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)