# Charitable Needle Dresses The Blonds & Tim Palen Team Up for "Saw" Blood Drive 2009 By Elsa Blaine | Published 2009-08-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/saw-blood-drive-2009-the-blonds-tim-palen References: [hautemacabre](http://hautemacabre.com/2009/08/give-til-it-hurts/) & [timpalen](http://www.timpalen.com/index_flash.php) Each year, the “Saw” movie franchise organizes a [Halloween blood drive](https://www.trendhunter.com/trends/scary-good-campaign) in which the red liquid is donated to the [Red Cross](https://www.trendhunter.com/trends/encourage-blood-donations). The posters created to promote the campaign have all been designed to feature the nurse from the grisly films. Usually a single model is pictured; however, the third in the collection depicted a group of white-capped caregivers. This year’s posters, the sixth in the series, have just been released and they do not disappoint. Shot by photographer Tim Palen, the pale-faced redheaded nurse is pictured in one image with a [dress made of needles](https://www.trendhunter.com/trends/la-robe-ketchup) designed by The Blonds. The second ad is a close-up of her in her latex-looking surgical mask, complete with glossy lips. The campaign which coincides with the release of a new Saw movie carries with it the tagline ‘This Halloween Give ‘Till it Hurts.’ The other images here are from nurse posters of past years. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 82% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Creative Cause Marketing:** Charitable partnerships between horror franchises and fashion designers create innovative cause marketing campaigns. - **Incorporating Gruesome Imagery Into Fashion:** Collaborations between fashion designers and horror movie franchises produce striking and provocative campaigns, improving brand awareness for both industries. - **Expansion of Non-traditional Partnerships:** Charitable campaigns that partner with unexpected industries, such as the horror franchise and medical profession, foster new and creative opportunities for socially responsible initiatives. ### Sectors Adopting This - **Fashion:** Fashion industry can collaborate with horror movie franchises to create edgy and innovative marketing campaigns, promoting social responsibility and brand awareness. - **Entertainment:** Entertainment industry can partner with the medical profession to create charitable campaigns that tie-in to major movie release, improving brand engagement and building goodwill in the community. - **Medical:** Medical industry can collaborate with horror movie franchises and fashion designers to create provocative campaigns that increase public awareness and engagement in blood drives, ultimately saving more lives. ## Related on Trend Hunter - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md)