# Premium Alcohol-Free Refreshments Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's By Michael Hemsworth | Published 2024-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/savyll-nonalcoholic-cocktails References: [retailtimes](https://retailtimes.co.uk/non-alcoholic-rtd-cocktail-brand-launches-into-sainsburys/) & [savyll](https://savyll.com/)  Savyll non-alcoholic cocktails are making their way to [Sainbury's](https://www.trendhunter.com/trends/chickenstyle-tenders) in the UK to provide consumers with a way to elevate their casual get-togethers without the alcohol. The canned cocktail-inspired refreshments come in four varieties including Bellini, Mojito, Grapefruit Paloma and Moscow Mule, which are each crafted with ease of enjoyment in mind. The drinks come in the [Collection pack](https://www.trendhunter.com/trends/mocktail-variety-pack) that's perfect for shoppers to pick up when heading to a party, to keep in hand when guests drop by or for picnics this summer. Founder Avnish Babla commented on the Savyll non-alcoholic cocktails saying, "Our mixed-flavour Collection Pack allows customers to explore a classic-array of four new delicious non-alcoholic cocktail flavours ensuring that there’s a little something for everyone in every box." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 56% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Cocktail Expansion:** Opportunity to cater to a growing consumer demand for premium alcohol-free beverage options. - **Canned Cocktail Innovation:** Creating convenience and accessibility for consumers seeking sophisticated non-alcoholic drinks in a ready-to-drink format. - **Elevated Socializing Experience:** Transforming traditional gatherings and events by offering high-quality alcohol-free options that enhance social interactions and inclusivity. ### Sectors Adopting This - **Beverage Manufacturing:** Innovate production processes to develop more refined and diverse non-alcoholic cocktail offerings, tapping into the growing market segment. - **Retail and Consumer Goods:** Explore new marketing strategies and product placements to capitalize on the trend of premium alcohol-free refreshments and cater to evolving consumer preferences. - **Hospitality and Events:** Revamp event planning and menu selections to incorporate sophisticated non-alcoholic cocktail options, enhancing guest experiences and satisfaction. ## Related on Trend Hunter - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Botanical Booze-Free Beverages](https://www.trendhunter.com/trends/bax-botanics.md) - [Alcohol-Free Canned Cocktails](https://www.trendhunter.com/trends/j2o-mocktails.md) - [Canned Bar-Quality Summertime Cocktails](https://www.trendhunter.com/trends/served-cocktails.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Tropical Premixed Mocktails](https://www.trendhunter.com/trends/premixed-mocktails.md) - [Non-Carbonated Booze-Free Cocktails](https://www.trendhunter.com/trends/muddle-and-mint.md) - [Effortless Non-Alcoholic Mixers](https://www.trendhunter.com/trends/sodastream-crafted-cocktail-mixers.md) - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md)