# Advertisement-Themed Acrylic Art Aguirre Schewarz's Savoure Le Rouge Exhibit Opens in Paris By Amy Duong | Published 2019-07-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/savoure-le-rouge References: [hypebeast](https://hypebeast.com/2019/7/aguirre-zevs-schwarz-savoure-le-rouge-new-galerie-exhibition) & [newgalerie](http://www.newgalerie.com/?page=exhibitions&id=67) Aguirre Schwarz is an artist popularly recognized as his street art name 'Zevs' and he opens up his latest exhibition named 'Savoure Le Rouge.' It takes place in Paris, France's 'New Galerie' and features a new set of his original works. The overall theme of the artwork is inspired by Coca-Cola's advertisements blown out in a large scale blended with acrylic portraits. These portraits are of actresses Anne Heche and Janet Leigh, who were the stars of the popular thriller by Alfred Hitchcock film, 'Psycho.' This series blends pop culture references and is aptly named 'Hitchcoke,' with the background of red and the recognizable swirl in a contrasting white. These swirls are made to represent violent slashes on the portraits as a nod to the film and the characters. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 58% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Blended Art:** Artists are merging different elements, like advertisements and portraits, to create unique and visually striking artworks. - **Pop Culture References:** Artists are incorporating popular movies and celebrities into their artwork, creating a connection with audiences and generating interest. - **Contrasting Designs:** Artists are using contrasting colors and patterns to create visually impactful and thought-provoking artworks. ### Who This Affects Most - **Art Galleries:** Art galleries can showcase and sell blended art pieces to appeal to art enthusiasts looking for unique and visually striking artworks. - **Advertising:** Advertisers can explore partnerships with artists to incorporate their brands into blended art pieces, creating a unique and engaging advertising approach. - **Film Industry:** The film industry can collaborate with artists to create artwork inspired by popular movies, generating additional interest and promotion for the films. ## Related on Trend Hunter - [Collaborative Monochromatic Art Exhibitions](https://www.trendhunter.com/trends/collaborative-monochromatic-art-exhibition.md) - [Street Art Metaverses](https://www.trendhunter.com/trends/frieze-los-angeles.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Monochromatic Experiential Retail Events](https://www.trendhunter.com/trends/only-red-world.md) - [Street Artist Tequila Collaborations](https://www.trendhunter.com/trends/gustavo-zermeo-jr.md) - [Glass Beaded Intricate Artworks](https://www.trendhunter.com/trends/painting-exhibition.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md)