# Savory Vegan Pies 'Kevin' is the First-Ever All-Vegan Pie from UK Pie Chain Pieminister By Laura McQuarrie | Published 2017-12-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/savory-vegan-pie References: [livekindly.co](https://www.livekindly.co/pieminister-introduces-its-first-ever-vegan-pie/) & [pieminister](https://www.pieminister.co.uk/introducing-kevin/) UK-based pie chain Pieminister is now introducing consumers to 'Kevin,' a [savory vegan pie](https://www.trendhunter.com/trends/southern-roots-vegan-bakery) that is made with a butter-free pastry. Since the chain got its start in 2003, it has served a range of vegetarian-friendly options, but it is now introducing its first vegan recipe that is 100% plant based. Just in time for [Veganuary](https://www.trendhunter.com/trends/veganuary-range)—an event that inspires people to try going vegan throughout the month of January—Kevin will be introduced as a new option made with British chestnut mushrooms, baby onions, quinoa, thyme, tomatoes and red wine. Although Kevin was created as an inclusive option for those who follow [plant-based diets](https://www.trendhunter.com/trends/this-product), Pieminister notes that "we think that even the most carnivorous customers might be pleasantly surprised by Kevin." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Savory Vegan Pies:** Opportunity for vegan food brands to create innovative and delicious plant-based pie options. - **Plant-based Alternatives:** Demand for vegan alternatives in the food industry presents opportunities for developing new products and expanding market reach. - **Veganuary:** Growing popularity of Veganuary creates a market for businesses to promote and offer vegan options during the month of January. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can capitalize on the trend of savory vegan pies by developing and offering delicious plant-based options. - **Restaurant:** Restaurants and food chains can incorporate savory vegan pies into their menus to cater to the increasing demand for vegan options. - **Event and Promotion:** Event organizers and marketers can leverage the popularity of Veganuary to promote and showcase vegan food products and brands. ## Related on Trend Hunter - [Savory Low-Carbon Pies](https://www.trendhunter.com/trends/chana-rama-pie.md) - [Savory Plant-Based Pies](https://www.trendhunter.com/trends/savory-plant-based-pie.md) - [Savory Fermented Vegetable Pies](https://www.trendhunter.com/trends/plantbased-pie.md) - [Masala-Infused Chickpea Pies](https://www.trendhunter.com/trends/chickpea-vegan-pie.md) - [Comforting Plant-Based Pork Pies](https://www.trendhunter.com/trends/porkless-pies.md) - [Plant-Based Pie Products](https://www.trendhunter.com/trends/higgidy-products.md) - [Savory Regenerative Flour Pies](https://www.trendhunter.com/trends/higgidy-pies.md) - [Vegan QSR Pizza Options](https://www.trendhunter.com/trends/pepperonnay.md) - [Savory Meat-Free Pastry Snacks](https://www.trendhunter.com/trends/walls-pastry-vegan-range.md)