# Strawberry Hummus Spreads Lantana Foods is Launching a Special Savory-Sweet Hummus for Valentine's By Laura McQuarrie | Published 2018-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/savory-sweet-hummus References: [kens5](http://www.kens5.com/news/local/strawberry-hummus-coming-to-h-e-b/512628601) & [lantanafoods](https://www.lantanafoods.com/flavors/) To add to its assortment of [savory hummus products](https://www.trendhunter.com/trends/little-sesame) in flavors like Black Bean, Yellow Lentil and Cucumber, [Lantana Foods](https://www.trendhunter.com/trends/lantana-foods) is launching a special-edition savory-sweet hummus for Valentine's Day. As Lantana Foods' CEO Matt Gase says: "Our mission at Lantana is to bring innovation and bold flavor to the hummus category with unexpected combinations that are bright, healthy and delicious." The pink-hued hummus dip is being launched in a Strawberry flavor, which is prepared with a variety of non-GMO ingredients like white beans, strawberries, white balsamic vinegar and basil. The gluten-free, vegan and kosher certified product will be sold through select retailers. Over the past few years, hummus became an incredibly popular dip and the idea of [dessert hummus](https://www.trendhunter.com/trends/creamy-dreamy-hummus) has also been explored with varieties that taste like cookies or brownie batter. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 20% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Savory-sweet Hummus:** The trend of savory-sweet hummus offers a disruptive innovation opportunity for companies to create unique flavor combinations that appeal to a wider range of consumers. - **Special-edition Products:** The trend of launching special-edition products, like the Valentine's-themed strawberry hummus, presents a disruptive innovation opportunity for companies to capitalize on seasonal or holiday demand. - **Dessert Hummus:** The trend of dessert hummus opens up disruptive innovation opportunities for companies to create sweet and indulgent versions of this popular dip, expanding its usage beyond traditional savory options. ### Who This Affects Most - **Food Manufacturing:** The food manufacturing industry can explore the trend of savory-sweet hummus by experimenting with unique flavor profiles and ingredient combinations to create innovative products. - **Specialty Foods:** The specialty foods industry can capitalize on the trend of launching special-edition products, like Valentine's-themed strawberry hummus, to cater to consumers' desire for limited-time offerings and unique experiences. - **Catering and Events:** The catering and events industry can leverage the trend of dessert hummus to offer sweet and unique dip options for special occasions, providing a creative and unexpected twist to traditional dessert spreads. ## Related on Trend Hunter - [Chocolate Cinnamon Hummus Dips](https://www.trendhunter.com/trends/dark-chocolate-cinnamon-hommus.md) - [Eco-Friendly Hummus Products](https://www.trendhunter.com/trends/lantana-foods.md) - [Decadent Dessert Hommus](https://www.trendhunter.com/trends/cinnamon-hommus.md) - [Tangy Pickle-Flavored Hummuses](https://www.trendhunter.com/trends/lantana-dill-pickle-hummus.md) - [Organic Hot Honey Hummus](https://www.trendhunter.com/trends/hot-honey-hummus.md) - [Seasonal Pumpkin Hummus](https://www.trendhunter.com/trends/pumpkin-hummus-2.md) - [Greek-Inspired Hummus](https://www.trendhunter.com/trends/grecian-golden-hour-hommus.md) - [Sweet Chili-Inspired Garlic Hommuses](https://www.trendhunter.com/trends/sweet-chili-hommus.md) - [Flavorful Hummus Product Lines](https://www.trendhunter.com/trends/little-sesame.md)