# Savory Dinner Doughnuts Mister Donut's Savory Snack Doughnuts Come in Flavors Like Baked Potato By Laura McQuarrie | Published 2013-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/savory-snack References: [en.rocketnews24](http://en.rocketnews24.com/2013/12/04/enjoy-buttered-potato-muscat-or-japanese-pizza-doughnuts/) & [nlab.itmedia.co.jp](http://nlab.itmedia.co.jp/nl/articles/1312/03/news096.html) Doughnuts are typically thought of as being all-around sweet, from the glaze to the filling and any toppings that are added to them, but the [savory snack doughnuts](https://www.trendhunter.com/trends/tim-hortons-uk) from [Mister Donut](https://www.trendhunter.com/trends/zakumocchi-dog-donuts) in Japan are anything but ordinary. The collection of 'Pon de Umaimon' doughnuts come in flower-shaped forms filled with eight different flavors. Some of the unusual offerings include savory flavors like buttered potato, pan-fried fish, edemame and malted rice. Instead of taking from fruity or any kind of sweet flavors, these doughnut varieties seem more like enjoying a heavy dinner meal. The limited-edition collection from Mister Donut will be around until the end of December and they're definitely ones to try if you're in Japan. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 42% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Savory Doughnuts:** Innovation opportunity: Expand the savory doughnut trend to other parts of the world, experimenting with new flavors and shapes. - **Unusual Flavor Combinations:** Innovation opportunity: Experimenting with unusual flavor combinations like buttered potato, pan-fried fish, edemame and malted rice could lead to exciting new culinary innovations. - **Flower-shaped Doughnuts:** Innovation opportunity: Experiment with shapes and textures to create unique experiences for consumers, such as flower-shaped doughnuts filled with savory flavors. ### Where This Applies - **Fast Food:** Fast food chains could experiment with the savory doughnut trend to offer new options to consumers. - **Bakery:** Bakeries could offer savory doughnuts as a new item on their menu, appealing to customers looking for new and exciting flavors. - **Food & Beverage:** Savory doughnuts present an opportunity for food and beverage companies to innovate and capitalize on the trend, potentially creating a new market segment. ## Related on Trend Hunter - [Textural Savory Donut Ranges](https://www.trendhunter.com/trends/zakumocchi-dog-donuts.md) - [Savory Japanese Donuts](https://www.trendhunter.com/trends/im-donut.md) - [Savory Satisfying Donut Menus](https://www.trendhunter.com/trends/parlor-doughnuts-savory-doughnuts.md) - [Savory Snacking Donuts](https://www.trendhunter.com/trends/snacking-donut.md) - [Savory Vegan Donuts](https://www.trendhunter.com/trends/chicken-parm-donut.md) - [Mini Savory Donuts](https://www.trendhunter.com/trends/be-snacking.md) - [Spaghetti-Filled Donuts](https://www.trendhunter.com/trends/spaghetti-garlic-bread-donut.md) - [Savory Dual-Filling Donuts](https://www.trendhunter.com/trends/mister-donut-zaku-mocchi-ring.md) - [Chestnut-Flavored Fall Donuts](https://www.trendhunter.com/trends/appetite-autumn.md)