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# Savory Superfood Granolas
Struesli's Savory + Seed Organic Granola Uses No Sweeteners

By Laura McQuarrie | Published 2024-01-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/savory-seed-organic-granola
References: [nosh](https://www.nosh.com/food-wire/2024/struesli-launches-savory-granola-introducing-savory-seed/) & [struesli](https://struesli.com/)

![Savory Superfood Granolas](https://cdn.trendhunterstatic.com/thumbs/524/savory-seed-organic-granola.jpeg)

Granola typically features sweet ingredients like honey or dried fruits but small-batch granola brand Struesli is offering snackers a refreshingly different alternative with its Savory + Seed Organic Granola.

“Savory + Seed is a game changer for granola lovers as our most versatile variety yet,” says Adrienne Lufkin, Founder of Struesli, “Our latest recipe is a delicious, nut-free spin on our signature Original Organic Granola, and it’s the perfect way to add a satisfying crunch and nutrient boost to a wide variety of snacks and meals, from soups and salads to yogurt bowls and baked goods.”

This superfood-packed savory granola combines tiger nut—a tuber, not technically a nut—with pumpkin seeds, golden flax, hemp hearts and no sweeteners. This savory granola is mixed with flaked sea salt and refined coconut oil before being lightly baked.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 28% | Activity: 39% | Freshness: 21%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Savory Superfood Granolas:** Struesli introduces a savory alternative to traditional sweet granola, offering a versatile and nutrient-packed option.
- **Game Changer for Granola Lovers:** Struesli's new savory granola provides a delicious, nut-free spin on their original recipe, catering to a wider range of consumer preferences.
- **Superfood-packed Savory Granola:** Struesli's savory granola is made with tiger nut, pumpkin seeds, golden flax, and hemp hearts, providing a nutrient boost and satisfying crunch to various snacks and meals.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can explore the market potential of savory superfood granolas and cater to health-conscious consumers looking for alternative snack options.
- **Health and Wellness:** The health and wellness industry can tap into the rising demand for nutrient-dense foods by incorporating savory granola options into their product offerings.
- **Snack and Convenience Foods:** The snack and convenience food industry can capitalize on the trend of savory granolas as a versatile and on-the-go snack option that provides both taste and nutrition.

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