# Savory Plant-Based Pies Wagamama & Willy’s Pies Made the Mushroom, Kimchee and Edamame Pie By Laura McQuarrie | Published 2024-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/savory-plant-based-pie References: [vegconomist](https://vegconomist.com/gastronomy-food-service/food-service/wagamama-willys-pies-mushroom-kimchee-and-edamame-pie/) & [wagamama](https://www.wagamama.com/)  Japanese-inspired British restaurant chain [Wagamama](https://www.trendhunter.com/trends/wagamama) teamed up with Willy's Pies to create a [savory plant-based pie](https://www.trendhunter.com/trends/southern-roots-vegan-bakery): the Mushroom, Kimchee and Edamame Pie. This savory pie fuses British cuisine and Asian flavors and it plays with ingredients like king oyster mushrooms and edamame in a katsu curry sauce. This umami, vegetable-rich pie is topped with kimchi and served with a side salad and Wagamama’s raisukatsu sauce. Previously, Wagamama and [Willy’s Pies](https://www.trendhunter.com/trends/whisky-infused-pies) collaborated to create a chicken katsu pie. This new vegan option aligns with Wagamama’s commitment to a 50% plant-based menu and the 50 by 25 sustainable dining initiative. These pies are set to be available at select Wagamama locations across the UK, and a tour truck will be sharing samples in honor of British Pie Week. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 9% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fusion Plant-based Dining:** The Mushroom, Kimchee and Edamame Pie fuses British cuisine and Asian flavors with plant-based ingredients like king oyster mushrooms and edamame. - **Sustainable Menu Initiatives:** Wagamama's 50% plant-based menu commitment and the 50 by 25 sustainable dining initiative highlight a shift towards more sustainable dining practices. - **Promotional Food Truck Events:** The tour truck sharing samples during British Pie Week signifies a trend towards unique promotional tactics in the food industry. ### Where This Applies - **Hospitality:** The hospitality industry can explore the fusion plant-based dining trend to create innovative menu offerings that cater to diverse culinary preferences. - **Food and Beverage:** Within the food and beverage sector, a focus on sustainable menu initiatives presents opportunities for brands to align with changing consumer preferences towards more eco-friendly choices. - **Event Marketing:** Event marketing in the food industry is evolving with promotional food truck events like those during British Pie Week, providing experiential opportunities to engage with customers in unique ways. ## Related on Trend Hunter - [Savory Fermented Vegetable Pies](https://www.trendhunter.com/trends/plantbased-pie.md) - [Masala-Infused Chickpea Pies](https://www.trendhunter.com/trends/chickpea-vegan-pie.md) - [Savory Low-Carbon Pies](https://www.trendhunter.com/trends/chana-rama-pie.md) - [Meatless Steak Pies](https://www.trendhunter.com/trends/steak-pie.md) - [Comforting Plant-Based Pork Pies](https://www.trendhunter.com/trends/porkless-pies.md) - [Savory Regenerative Flour Pies](https://www.trendhunter.com/trends/higgidy-pies.md) - [Plant-Based Pie Products](https://www.trendhunter.com/trends/higgidy-products.md) - [Spicy Buffalo Chicken Pies](https://www.trendhunter.com/trends/pukka-and-sauce-shop.md) - [Vegan Mushroom Steak Dishes](https://www.trendhunter.com/trends/wagamama.md)