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# Savory Pie Boxes
Eden & Bridge's Savory Pie Flavors are Charmingly Packaged

By Laura McQuarrie | Published 2017-03-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/savory-pie-flavors
References: [thedieline](http://www.thedieline.com/blog/2017/2/28/colorful-packaging-for-savory-eden-bridge-premium-pies) & [fableco.uk](http://fableco.uk/portfolio/eden-bridge/)

To introduce the world to its premium savory pie flavors like [Steak Pie with Wild Mushrooms](https://www.trendhunter.com/trends/steak-guinness-pie) and Seafood Pie in White Sauce, Eden & Bridge tasked Fable&Co. with the project of designing unique packaging for its range.

Rather than featuring the same style of flaps that are offered with most [rectangular pie boxes](https://www.trendhunter.com/trends/thanksgiving-pie-box), this design boasts a flap that opens like a book to reveal additional information and a peek at the product.

The unusual pie packaging system is complimented by a series of illustrations inspired by quirky Victorian-era imagery, yet they are paired with bold graphics and bright colors that communicate that this [savory pie range](https://www.trendhunter.com/trends/plantbased-pie) has definitely been designed for the modern consumer. As the agency describes, these "random vintage illustrations were used to add a memorable obscurity to the brand."

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 67% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Premium Savory Pie Flavors:** Disruptive innovation opportunity: Create unique and bold flavors of savory pies targeted towards the modern consumer.
- **Quirky Victorian-inspired Packaging:** Disruptive innovation opportunity: Design packaging that combines vintage illustrations with modern graphics to create memorable and unique branding.
- **Interactive Flap Opening Design:** Disruptive innovation opportunity: Develop innovative pie box designs that offer an interactive and engaging experience for consumers.

### Industries Being Reshaped

- **Food and Beverage:** Disruptive innovation opportunity: Explore new and unique flavors in the savory pie industry to cater to the evolving tastes of consumers.
- **Branding and Packaging:** Disruptive innovation opportunity: Combine vintage and modern design elements in packaging to create visually striking and memorable brands.
- **Consumer Goods:** Disruptive innovation opportunity: Develop innovative and interactive packaging solutions that enhance the overall consumer experience.

## Related on Trend Hunter

- [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md)
- [Savory Prepackaged Pie Slices](https://www.trendhunter.com/trends/higgidy-slices.md)
- [International Flavor Snack Pies](https://www.trendhunter.com/trends/pukka-world-flavours.md)
- [Meaty Baked Pie Products](https://www.trendhunter.com/trends/pukka-pies-products.md)
- [Savory Cold Weather Pies](https://www.trendhunter.com/trends/pukka-product.md)
- [Savory Burger-Inspired Pies](https://www.trendhunter.com/trends/pukka-cheeseburger-pie.md)
- [Savory Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-the-big-one.md)
- [Convenience-Focused Pastry Products](https://www.trendhunter.com/trends/pastry-products.md)
- [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md)
