# Specialty Savory Pastry Products These New Ginsters Products Come in Two Options By Michael Hemsworth | Published 2022-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/savory-pastry-products References: [foodbev](https://www.foodbev.com/news/ginsters-launches-savoury-pastry-variants/) & [ginsters](https://www.ginsters.co.uk)  These new [Ginsters](https://www.trendhunter.com/trends/ginsters-products) savory pastry products are being launched by the UK-based brand as a series of options for consumers to pick up when seeking out a flavorful yet convenient food option. The products include the Meatball Marinara Bake and the limited-edition Four Cheese & Chive Slice, which are both crafted with premium British ingredients. The Meatball Marinara Bake is crafted with 100% British pork and beef meatballs, while the Four Cheese & Chive Slice features British mozzarella, West Country Cheddar, full-fat soft cheese and Red Leicester. Managing Director Sam Mitchell spoke on the new Ginsters savory pastry products saying, "Our incredible chefs at Ginsters have created these two exciting new flavours in response to our extensive consumer research. We understand that more than ever, people are demanding more choice, excitement and convenience. Whether that’s for a quick and easy family lunchtime, or a convenient snack on the go.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 58% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Savory Convenience Foods:** Opportunity to innovate by offering more convenience foods with unique and bold flavors. - **Premium British Ingredients:** Opportunity to innovate by exploring the use of local ingredients for an elevated consumer experience. - **Limited-edition Flavors:** Opportunity to innovate by introducing limited-edition flavors that add excitement and exclusivity to the product offerings. ### Sectors Adopting This - **Food and Beverage:** Opportunity to innovate by exploring new flavor profiles and ingredients to create unique and bold food products. - **Convenience Stores:** Opportunity to innovate by stocking a variety of savory pastry options to cater to consumers seeking convenient and quick meals or snacks on-the-go. - **Local and Artisanal Food Producers:** Opportunity to innovate by promoting the use of locally-sourced and premium ingredients to create high-quality and authentic food products. ## Related on Trend Hunter - [Well-Spiced Prepackaged Pastry Products](https://www.trendhunter.com/trends/ginsters-products.md) - [Savory Snacking Pastries](https://www.trendhunter.com/trends/ginsters-product.md) - [Savory Pocket-Style Pastries](https://www.trendhunter.com/trends/ginsters-pockets.md) - [Hybrid Hot Snack Sandwiches](https://www.trendhunter.com/trends/ginsters-pastry-toastie.md) - [Lunch-Ready British Pastries](https://www.trendhunter.com/trends/creamy-tomato-chicken-mozzarella-slice.md) - [Summertime Pork Pastry Snacks](https://www.trendhunter.com/trends/ginsters-bbq-pulled-pork-slice.md) - [Convenience-Focused Pastry Products](https://www.trendhunter.com/trends/pastry-products.md) - [Convenient Christmas Meal Pastries](https://www.trendhunter.com/trends/ginsters-christmas-pastries.md) - [Branded Bean-Infused Puff Pastries](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice.md)