# Savory Ice Cream Sandwiches Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day By Laura McQuarrie | Published 2024-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/savory-ice-cream-sandwich References: [nosh](https://www.nosh.com/news/2024/april-fools-gallery-tic-tac-tofurky-and-tikka-masala-sunscreen) & [instagram](https://www.instagram.com/p/C5OYwJpPvBg/)  [Nightingale](https://www.trendhunter.com/trends/nightingale-ice-cream-sandwiches) Ice Cream makes ice cream sandwich flavors like key lime pie and strawberry shortcake, and on April 1st, the brand teased a savory ice cream sandwich created in collaboration with [Pizza Hut](https://www.trendhunter.com/trends/pizza-hut-oreo-pizza). The Nightingale x Pizza Hut April Fool's Day delight promises the taste of "garlic bread parmesan cookies, olive oil-infused vanilla ice cream swirled with candied cheddar cheese chunks and pepperoni pieces," offering a departure from its usual sweet frozen novelties. This prank product converges two real demands, one for [savory ice cream snacks](https://www.trendhunter.com/trends/banana-tree-soy-sauce-ice-cream) and another for olive oil-infused foods. This April Fool's Day, brands are teaming up to playfully test consumer interest in imagined products, paving the way for potentially introducing out-of-the-box ideas for purchase in the future, based on genuine enthusiasm and feedback from their audience. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 61% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Savory Ice Cream Trends:** Innovative collaborations between ice cream and savory food brands are exploring new flavor combinations and challenging traditional dessert norms. - **April Fool's Product Testing:** Brands are leveraging April Fool's Day as an opportunity to playfully gauge consumer interest in unconventional products before potentially bringing them to market based on audience feedback. - **Imagined Culinary Mashups:** The trend of merging unexpected ingredients like olive oil-infused ice cream with classic savory flavors is sparking curiosity and excitement among adventurous food enthusiasts. ### Sectors Adopting This - **Food and Beverage Industry:** Collaborations between dessert and savory food companies present a unique opportunity to innovate new flavor profiles and attract diverse consumer preferences. - **Marketing and Branding Sector:** Harnessing April Fool's Day as a platform to test outlandish product concepts allows brands to gather valuable insights and potentially disrupt the market with unconventional offerings in the future. - **Culinary Innovation Field:** Exploring the intersection of sweet and savory taste experiences through playful collaborations opens doors for inventive culinary creations that cater to evolving consumer palates. ## Related on Trend Hunter - [Burger-Style Frozen Novelties](https://www.trendhunter.com/trends/frosty-burger.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Savory Cookie Pizzas](https://www.trendhunter.com/trends/pizza-hut-oreo-pizza.md) - [Chef-Inspired Ice Cream Sandwiches](https://www.trendhunter.com/trends/nightingale-ice-cream-sandwiches.md) - [Savory Skillet Cookies](https://www.trendhunter.com/trends/sweet-heat-pepperoni-pizookie.md) - [Pizza Crust Ice Cream Cones](https://www.trendhunter.com/trends/pizza-crust-ice-cream-cone.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Pickle Skillet Cookies](https://www.trendhunter.com/trends/pizickle-pizookie.md) - [Humorous Indian-Flavored Ice Creams](https://www.trendhunter.com/trends/indianflavored-ice-creams.md)