# Snack Food-Inspired Savory Donuts Krispy Kreme's Cheetos Pops Taste Like Smokey Barbecue By Kalin Ned | Published 2018-07-25 | Updated 2018-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/savory-donuts References: [instagram](https://www.instagram.com/krispykremekr/?utm_source=ig_embed) & [designtaxi](http://designtaxi.com/news/400710/Krispy-Kreme-s-Cheetos-Donut-Holes-Will-Coat-Cheese-Dust-All-Over-Your-Fingers/) In the quest of providing the consumer with the most innovative, exciting and experimental food combinations, [Krispy Kreme's](https://www.trendhunter.com/trends/craving-cheesecake-collection) South Korea stores have developed savory donuts that boast a smokey barbecue flavor. The new menu item features [Cheetos](https://www.trendhunter.com/trends/new-cheetos-pretzel-bites) donut holes. The recipe essentially calls for "fluffy fried dough dressed in salty cheese dust." The savory donuts will, without a doubt, be a popular menu choice. For one, Krispy Kreme's status as a pioneer of sweet and flavorful desserts will definitely sway consumer opinion. Secondly, the cult-like following that snack foods like Cheetos have will surely spark interest in this latest food hybrid. Thirdly, the overall portability and convenience of the savory donuts, which are packaged in an enclosed paper cup, will surely accommodate people on-the-go Photo Credits: Krispy Kreme South Korea ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 55% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Savory Donut:** Disruptive innovation opportunity: Develop new savory flavors for donuts to cater to consumers looking for unique taste experiences. - **Food Hybrid:** Disruptive innovation opportunity: Combine popular snack foods with traditional desserts to create unique and unexpected flavor combinations. - **Portability and Convenience:** Disruptive innovation opportunity: Create convenient packaging solutions for on-the-go food items like savory donuts to cater to busy consumers. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Introduce new savory snack options into the traditional donut industry to attract a wider range of customers. - **Fast Food:** Disruptive innovation opportunity: Incorporate savory donuts into fast food menus to offer unique and appealing food options for customers. - **Snack Food:** Disruptive innovation opportunity: Explore collaborations between snack food brands and dessert establishments to create innovative and exciting snack combinations. ## Related on Trend Hunter - [Savory Snacking Donuts](https://www.trendhunter.com/trends/snacking-donut.md) - [Mini Savory Donuts](https://www.trendhunter.com/trends/be-snacking.md) - [Savory Satisfying Donut Menus](https://www.trendhunter.com/trends/parlor-doughnuts-savory-doughnuts.md) - [Savory Vegan Donuts](https://www.trendhunter.com/trends/chicken-parm-donut.md) - [Internationally-Inspired Cheese Donuts](https://www.trendhunter.com/trends/cheerful-cheese.md) - [Cheesecake-Inspired Donut Ranges](https://www.trendhunter.com/trends/craving-cheesecake-collection.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Textural Savory Donut Ranges](https://www.trendhunter.com/trends/zakumocchi-dog-donuts.md) - [Spaghetti-Filled Donuts](https://www.trendhunter.com/trends/spaghetti-garlic-bread-donut.md)