# Savory Creamed Rice Cereals Musclesport Launched Nonna’s Pizza, a Savory Cream of Rice Flavor By Laura McQuarrie | Published 2026-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/savory-cream-of-rice References: [stack3d](https://www.stack3d.com/2026/05/muscle-sport-nonnas-pizza-creamd-rice/) & [musclesport](https://musclesport.com/products/creamd-rice-gourmet-nonnas-pizza-25-servings)  Musclesport offers its Cream'd Rice Gourmet Hot Cereal in varieties like Rocky Road and Crispy Cookie, and on April Fools' Day, it teased a Nacho Cheese flavor—and now, fortunately for fans who were enticed by the idea of [savory cream of rice](https://www.trendhunter.com/trends/incredifulls), there's Nonna’s Pizza. Developed by flavor specialist Kate Christensen, the Cream'd Rice Gourmet [Nonna's Pizza](https://www.trendhunter.com/trends/michael-angelos-pasta-sauces) variety promises a smooth and creamy texture with 25 grams of real-food carbohydrates per serving. In terms of taste, this product features Lean Whey's award-winning flavor systems, and builds on a base of cream of rice flour with cheddar and blue cheese powder and a blend that includes tomato powder, garlic, paprika, basil leaves and other classic Italian spices. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 23% | Activity: 22% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Savory Breakfast Cereals:** This shift toward pizza- and nacho-inspired morning offerings creates a market for unconventional savory breakfasts that blur meal occasion boundaries and attract taste-seeking consumers. - **Flavor-forward Functional Foods:** Combining bold culinary profiles with macronutrient targets signals potential for nutrient-dense products that prioritize sensory excitement alongside protein and carbohydrate delivery. - **Novel Protein-carb Blends:** The pairing of real-food carbohydrates with high-protein formulations points to hybrid formulations that satisfy athletic nutrition needs while delivering familiar comfort flavors. ### Industries Being Reshaped - **Sports Nutrition:** Performance-focused brands can leverage savory, meal-like formats to expand beyond shakes and bars into convenient hot cereals that meet training fuel requirements. - **Packaged Foods and CPG:** Mass-market food manufacturers may capitalize on novelty savory breakfast SKUs to drive trial, premiumization, and expanded shelf presence across breakfast and snacking occasions. - **Food Flavoring and Ingredient Suppliers:** Specialty flavor houses and ingredient innovators are positioned to develop stable, heat-tolerant savory systems that maintain real-cheese and herb profiles in shelf-stable cereal matrices. ## Related on Trend Hunter - [Acorn-Studded Breakfast Cups](https://www.trendhunter.com/trends/grain-free-cereal-cups.md) - [Two-Ingredient Hot Cereals](https://www.trendhunter.com/trends/grains-for-for-breakfast.md) - [Satiating Oatmeal Cups](https://www.trendhunter.com/trends/hot-oatmeal.md) - [Collagen-Enriched Oatmeal Cups](https://www.trendhunter.com/trends/protein-oats.md) - [Porridge Alternative Oat Cereals](https://www.trendhunter.com/trends/oat-cheerios.md) - [Cauliflower Breakfast Cups](https://www.trendhunter.com/trends/grain-free-hot-cereal.md) - [Low-Carb Instant Oats](https://www.trendhunter.com/trends/highkey1.md) - [Purple-Hued Porridges](https://www.trendhunter.com/trends/purely-pinole.md) - [Nutty Grain-Free Breakfast Cereals](https://www.trendhunter.com/trends/natures-path-grain-free-hot-cereal.md)