# Savory Cocktail Cans Bloody Drinks Brings Its Bloody Mary to 360 Morrisons Stores By Amy Duong | Written with AI assistance | Published 2026-10-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/savory-cocktail-cans References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/10/bloody-drinks-secures-morrisons-listing)  Bloody Drinks is expanding its [ready-to-drink cocktail](https://www.trendhunter.com/trends/mixedup-cocktail-co) footprint with its [canned Bloody Mary](https://www.trendhunter.com/trends/dill-pickle-bloody-mary) entering 360 Morrisons stores across the UK. The move gives grocery shoppers seeking a bar-style serve at home another supermarket option for the brand's flagship mix. The 250ml can combines tomato juice with amontillado Sherry and London-made 58 & Co vodka, carrying core Bloody Mary flavors into a grab-and-go format. It is priced at £3.75 and sits at 6.1% ABV. In the UK, the can is also sold through other grocers including Sainsbury's and Waitrose. A 360-store Morrisons rollout turns a niche brunch cocktail into a more routine supermarket purchase for UK buyers. Keeping the serve in a single can at £3.75 widens the RTD field for shoppers who want a [savory alternative to sweeter canned cocktails](https://www.trendhunter.com/trends/cocktails-in-200ml-cans). Image Credit: Bloody Drinks ## Trend Insights (Trend Hunter) - Score: 9.4/10 - Popularity: 100% | Activity: 83% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Savory RTD Cocktails:** Savory flavor profiles create white space in a canned cocktail market still dominated by sweet, citrus, and spritz-style serves. - **Supermarket Bar Serves:** Grocery retail placement normalizes premium cocktail experiences as everyday at-home purchases rather than bar-only occasions. - **Single-serve Premiumization:** Compact cans with recognizable spirits and elevated ingredients allow brands to signal craft quality at accessible trial prices. ### Industries Being Reshaped - **Alcoholic Beverages:** Ready-to-drink formats are broadening beyond standard mixes as brands translate niche cocktail rituals into scalable packaged products. - **Grocery Retail:** Expanded supermarket distribution gives retailers differentiated adult beverage options that can capture convenience-led and occasion-based shopping. - **Food and Beverage Packaging:** Portable can formats support experimentation with complex recipes while maintaining portion control, shelf visibility, and grab-and-go convenience. ## Related on Trend Hunter - [Spiced Ready-to-Drink Cola Cocktails](https://www.trendhunter.com/trends/bacard-cocacola-spiced.md) - [Night Out-Inspired Canned Cocktails](https://www.trendhunter.com/trends/wkd-cocktail-rtd-range.md) - [Nostalgic Canned Cocktails](https://www.trendhunter.com/trends/all-shook-up-cocktail.md) - [Private Label Summertime Cocktails](https://www.trendhunter.com/trends/morrisons-cocktails.md) - [Canned Spiced Rum RTDs](https://www.trendhunter.com/trends/canned-spiced-rum-rtds.md) - [Canned Collaboration Retailer Cocktails](https://www.trendhunter.com/trends/spicy-mango-margarita.md) - [Ready-to-Pour Private Label Cocktails](https://www.trendhunter.com/trends/coop-spritz-range.md) - [Mezcal-Based Canned Cocktails](https://www.trendhunter.com/trends/mezcal-reina.md) - [Design-Led Cocktail RTD Range](https://www.trendhunter.com/trends/nicholson-rtds.md)