# Savory Cannabis Edibles Yummi Karma's Infused Popcorn and Chips Target Female Cannabis Users By Jana Pijak | Published 2017-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/savory-cannabis References: [yummikarma](http://yummikarma.com) Yummi Karma's range of [savory cannabis edibles](https://www.trendhunter.com/trends/insa-cannabis-products) consists of popcorn and chips that are available in a wide variety of flavors. Founded in California in 2014, the brand specializes in savory edibles and tinctures that are geared towards a health-conscious, and female demographic of cannabis users. Yummi Karma's popcorn and chips are vibrantly branded with a retro aesthetic, and consist of tasty flavors that are infused with 50 to 75mg of THC per bag. While the brand's popcorn features 'Butter & Salt,' 'Parmesan & Herb,' and 'Mac & Cheese' flavor options, its chips include even more versatile varieties like 'Sriracha' and 'Zesty Ranch.' These THC-infused snacks go one step beyond [traditional dessert edibles](https://www.trendhunter.com/trends/bettys-caramelt-away) and target cannabis users with an affinity for savory food. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 42% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Savory Cannabis Edibles:** Savory cannabis edibles are becoming more popular as brands like Yummi Karma target health-conscious, female cannabis users. - **Savory Edible Branding:** Infused popcorn and chips like those branded by Yummi Karma show how branding can increase the appeal of savory cannabis edibles for consumers. - **Savory Cannabis Flavor Varieties:** As brands experiment with unique savory cannabis flavors for their edibles like Yummi Karma's Sriracha chips, the market for these types of products could grow. ### Industries Being Reshaped - **Cannabis Edibles:** Products like Yummi Karma's savory edibles demonstrate new opportunities for innovation in the cannabis edibles market. - **Snack Foods:** Brands that specialize in snack foods could potentially enter the cannabis edibles market with savory flavored products similar to Yummi Karma's popcorn and chips. - **Food and Beverage Packaging:** As the cannabis industry continues to grow, there may be disruptive innovation opportunities for packaging companies that create unique designs for edibles like Yummi Karma's vibrantly branded products. ## Related on Trend Hunter - [Salty-Savory Cannabis Edibles](https://www.trendhunter.com/trends/tsumo-snacks.md) - [Cannabis-Infused Seafood Chips](https://www.trendhunter.com/trends/cannabis-infused-shrimp-chips.md) - [Savory THC-Infused Potato Chips](https://www.trendhunter.com/trends/craft-elixirs.md) - [Savory Cannabis-Infused Crackers](https://www.trendhunter.com/trends/cannabis-infused-crackers.md) - [Carnival-Style Cannabis Packaging](https://www.trendhunter.com/trends/pre-packaged-flower.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Spicy Savory Cannabis Bars](https://www.trendhunter.com/trends/fiery-hot-crunch-bar.md) - [Next-Gen Cannabis Gummies](https://www.trendhunter.com/trends/the-bettering-company.md) - [Liquor-Infused Gourmet Popcorn](https://www.trendhunter.com/trends/gourmet-popcorn-eatable.md)