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# Savory Asian Porridges
Barojuk's Savory Breakfast Porridge Features Broccoli and Root Vegetables

By Laura McQuarrie | Published 2015-04-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/savory-breakfast
References: [gerard21.gobizkorea](http://gerard21.gobizkorea.com/catalog/product_view.jsp?blogId=gerard21&pageNo=1&pageVol=50&listStyle=A&groupCode=&objId=1091497)

Black beans, sesame seeds, broccoli, onions and sweet potato are just a few of the ingredients that you'll find in these savory breakfast porridge packs from Barojuk. While North American markets tend to favor [sweet additions to oatmeal](https://www.trendhunter.com/trends/oatmeal-bowls) like berries and syrup, these Asian breakfast meals epitomize how common it is for [savory flavors](https://www.trendhunter.com/trends/oreo-congee) to be eaten first thing in the morning overseas.

In addition to the unusual vegetable additions, the porridge is made from a base of [hearty germinated brown rice](https://www.trendhunter.com/trends/build-restore-porridge) that is low in both sodium and sugar—formulated by nutritionists, this is to be expected. Another perk to this easy-to-make breakfast is that all of the ingredients in these porridge products come from Korea, serving as a savory breakfast that makes a great way to power up.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 10% | Activity: 3% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Savory Breakfasts:** Developing savory breakfast options can provide a unique and disruptive innovation opportunity in North American markets.
- **Vegetable-based Packaged Meals:** Creating packaged meals with unique vegetable additions can open up new possibilities for convenient and healthy food options.
- **Germinated Brown Rice:** Exploring the use of germinated brown rice as a nutritious base for meals can offer a disruptive innovation opportunity in the food industry.

### Industries Being Reshaped

- **Food Packaging:** Incorporating unique vegetable additions into packaged meals presents opportunities for innovation and growth in the food packaging industry.
- **Breakfast Food:** Developing savory breakfast options can shake up the breakfast food industry and cater to changing consumer preferences.
- **Health and Wellness:** Utilizing germinated brown rice as a nutritious base for meals can leverage the growing consumer demand for healthier and functional food products.

## Related on Trend Hunter

- [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md)
- [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md)
- [Chicken-Topped Porridge Bowls](https://www.trendhunter.com/trends/flossy-original-recipe-chicken-porridge.md)
- [Savory Oat-Based Lunch Meals](https://www.trendhunter.com/trends/convenience-meals.md)
- [Flavorful Breakfast Porridges](https://www.trendhunter.com/trends/horlicks.md)
- [High-Fiber Instant Oats](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge.md)
- [Gluten-Free Porridge Pots](https://www.trendhunter.com/trends/glutenfree-porridge-pots.md)
- [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md)
- [Prebiotic Breakfast Mixes](https://www.trendhunter.com/trends/breakfast-oat.md)
