# Savory On-the-Go Snack Bars Fresh Food For Now Savory Bars Come in Two Flavors By Michael Hemsworth | Published 2024-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/savory-bars References: [asiantrader.biz](https://www.asiantrader.biz/fresh-food-for-now-company-launches-new-savoury-bar/) & [samworthbrothers](https://www.samworthbrothers.co.uk/our-businesses/fresh-food-for-now-company/)  These Fresh Food [For Now](https://www.trendhunter.com/trends/fresh-food-for-now) savory bars are characterized by their unexpected flavor profile that will provide a new level of satisfaction when compared to conventional alternatives that often lean towards sweet. The bars include The Buffet [Bar](https://www.trendhunter.com/trends/soreen-lift-bar) and the [Scotch](https://www.trendhunter.com/trends/label-year-old) Egg Bar, which are both perfect for enjoyment between meals or as a supplemental option for snacking anytime of day. The bars are characterized by their protein-packed recipe to keep the snacker fuller for longer and boast a premium flavor profile that consumers will no doubt enjoy. Head of Customer Marketing Wayne Greensmith commented on the Fresh Food For Now savory bars saying, "Thanks to a packaging makeover and new ingredients, the bars now have even more appeal to shoppers looking for a snacking hit. Don’t sleep on this launch – with the nostalgia surrounding the format, and the fact there’s nothing quite like it on the market, this tasty twosome will be flying off your fixture.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 75% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-packed Snack Bars:** The move towards protein-rich snack bars is revolutionizing the snack industry with offerings that provide longer satiety for busy consumers. - **Savory Over Sweet:** A shift in preference from sweet to savory snack options is diversifying the snack bar market with savory alternatives appealing to a broader range of taste buds. - **Nostalgia-inspired Snacks:** New snack products leveraging nostalgic flavors and formats are captivating consumers by blending traditional tastes with modern convenience. ### Industries Being Reshaped - **Snack Foods:** Innovations in the snack food industry are focusing on creating savory and protein-rich options that satisfy modern snacking preferences. - **Convenience Foods:** The convenience food sector is evolving with fresh, savory snacks which cater to on-the-go lifestyles and health-conscious consumers. - **Packaging Design:** Enhanced packaging designs are playing a critical role in attracting consumers and elevating the appeal of innovative snack offerings. ## Related on Trend Hunter - [Crunchy Savory Snack Bars](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch.md) - [Savory Protein Snack Sticks](https://www.trendhunter.com/trends/takeaways-snack-bars.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Savory Protein Bars](https://www.trendhunter.com/trends/savory-protein-bars.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [All-Day Snacking Bars](https://www.trendhunter.com/trends/good-source-foods.md) - [Produce-Forward Refrigerated Bars](https://www.trendhunter.com/trends/field-farmer1.md) - [Soft-Baked Flapjack Snack Bars](https://www.trendhunter.com/trends/flapjack-oat-bars.md) - [Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/kind-snacks-savory.md)