# Famous Planet-Savers Celebrating Hot Eco Activist Celebs on Earth Day By Going Like Sixty | Published 2009-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/saving-the-earth-brings-out-the-beauties References: [asylum](http://www.asylum.com/2009/04/22/earth-day-beauties-sexy-ladies-saving-the-environment/) For Earth Day, we’re reflecting on the famous women out to save the earth. Since when did activism attract so many hotties? Back in the day, it was Gloria Steinham and The Weathermen Underground and Janis Joplin and Berkley women burning bras (well OK, that was kinda cool.) But now, look out, the hotness level has gone up a few thousand degrees. Earth Day has us looking at today’s eco activist celebs, and they include Keira Knightley collaborating with *What We Are Is What We Do*, Julia Roberts, spokesperson for *Earth BioFuels*, Penelope Cruz who works mostly with *Global Green*, Sienna Miller for *Global Cool*, Alicia Silverstone who lives in a solar-paneled house with bamboo flooring, drives a Prius and is involved in animal-rights causes, Salma Hayek who is involved with *Global Green*, Josie Maran who owns her own eco-friendly cosmetics line, and Bianca, Trendhunter.com editor, is known to shed a tear when Earth Hour occurs. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 71% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco Activism:** The growth of Eco Activism as a mainstream trend presents opportunities for businesses to collaborate with celebrities and raise the profile of environmental causes. - **Green Celebrities:** The increasing level of involvement of celebrities in environmental causes presents an opportunity for businesses to collaborate with them and leverage their influence to promote eco-friendly products and services. - **Eco-friendly Living:** The trend towards eco-friendly living presents an opportunity for businesses to create innovative products and services that cater to this growing market. ### Sectors Adopting This - **Fashion:** The fashion industry can collaborate with eco-activist celebrities to promote sustainable fashion and reduce the environmental impact of the fashion industry. - **Beauty:** The beauty industry can work with eco-activist celebrities to develop eco-friendly beauty products and capitalize on the increasing demand for sustainable and natural products. - **Automotive:** The automotive industry can develop innovative eco-friendly vehicles to meet the growing demand for sustainable transportation options. ## Related on Trend Hunter - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Eco-Conscious Puzzle Games](https://www.trendhunter.com/trends/kwalee.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Celebrity Brand Ambassadorships](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett.md) - [Ethical Cosmetics Campaigns](https://www.trendhunter.com/trends/sabrina-elba.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Celebrity-Approved Tanning Services](https://www.trendhunter.com/trends/tan-on-the-run.md) - [Eco-Feminist Art Events](https://www.trendhunter.com/trends/mira-lehr.md) - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md)