# Fast Food Forgiveness Commercials McDonald's Saver Menu is Hard to Argue With By Jonathon Brown | Published 2013-01-15 | Updated 2013-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/saver-menu References: [youtu.be](http://youtu.be/8b1WrTtjzNk) & [mcdonalds](http://www.mcdonalds.com) In a new commercial from [McDonald's](https://www.trendhunter.com/trends/mcdonalds-triple-cheeseburger) UK, an assembly line employee steps out quickly to get a Double Cheeseburger and fails to man her post. The result is a broken package. Luckily, her co-workers quickly forgive her because she explains she only left so she could get a Double Cheeseburger for one pound and 49 cents. Once she explains, everyone nods their head and the narrator says "Can't argue with that." This is one of a series of [new ads from McDonald's](https://www.trendhunter.com/trends/believe-campaign) promoting its [Saver Menu in the United Kingdom](https://www.trendhunter.com/trends/mcdonalds-uk-2). In other similar ads, a plane full of restless travelers squirm while the flight attendants say they are just waiting for one more person before the plane can leave -- in walks the pilot with a Double Cheeseburger from McDonald's Saver Menu and all is forgiven. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Saver Menu Campaigns:** McDonald's UK's successful Saver Menu advertising campaigns featuring a variety of relatable professionals. - **Forgiveness Marketing:** Forgiveness as a new marketing approach in the fast-food industry. - **Low-cost Menu Items:** The popularity of low-cost menu items as an effective strategy for fast-food chains. ### Who This Affects Most - **Fast-food Industry:** Opportunities for fast-food chains to create innovative marketing campaigns focused on low-cost menu items and forgiveness. - **Advertising Industry:** Potential for the advertising industry to adopt the concept of forgiveness as a new marketing approach. - **Food and Hospitality Industry:** The impact of low-cost and effective marketing strategies on the food and hospitality industry. ## Related on Trend Hunter - [Value-Focused Triple-Patty Burgers](https://www.trendhunter.com/trends/mcdonalds-triple-cheeseburger.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Low-Cost QSR Value Menus](https://www.trendhunter.com/trends/mcpicks-value-menu.md) - [Festive British Burger Menus](https://www.trendhunter.com/trends/festive-food-range.md) - [Competitive Cost-Conscious QSR Menus](https://www.trendhunter.com/trends/under-4-mcvalue-menu.md) - [Affordable Limited-Time QSR Meals](https://www.trendhunter.com/trends/checkers-menu.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)