# Brick-Dropping Campaigns This Indiegogo Project Aims to Save Water and Help Drought Victims By Alyson Wyers | Published 2014-10-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/save-water References: [springwise](http://www.springwise.com/brick-save-californians-67-million-gallons-water-day/) & [indiegogo](https://www.indiegogo.com/projects/drop-a-brick-in-your-toilet) In an effort to save water during the ongoing California drought, one entrepreneurial endeavour is asking people to drop a brick in their toilet. Drop-A-Brick is an eco-friendly alternative to a traditional toilet-damaging brick that will ensure your commode conserves water during one of the worst water droughts in American history. The soft rubber brick uses a hydro-gel that gives it weight in water rather than floating as rubber would. Its flexibility also ensures it fits into a variety of toilet cisterns. With every flush, Drop-A-Brick could save half a gallon of water. This also allows users to save money. The non-profit organization is using this product as a fundraiser to help people devastated by the drought, so you can help the environment, those close to you and your own hydro bill at once. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Water Conservation:** The Drop-A-Brick campaign highlights the trend of using innovative products to conserve water during droughts. - **Eco-friendly Alternatives:** The use of a soft rubber brick with hydro-gel in toilets demonstrates the trend of seeking eco-friendly alternatives for traditional products. - **Fundraising Innovation:** Drop-A-Brick's non-profit fundraising approach to help drought victims showcases the trend of innovative fundraising methods for social causes. ### Sectors Adopting This - **Environmental Conservation:** The Drop-A-Brick campaign aligns with the environmental conservation industry by providing a practical solution for water scarcity during droughts. - **Home Improvement:** The use of eco-friendly alternative products in toilets presents opportunities for the home improvement industry to offer sustainable solutions for water conservation. - **Non-profit Organizations:** The innovative fundraising approach of Drop-A-Brick opens up possibilities for non-profit organizations to utilize unique product campaigns that address social and environmental challenges. ## Related on Trend Hunter - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Recycling Home-Use Compactor](https://www.trendhunter.com/trends/clear-drop-1.md) - [Sustainable Sand-Filled Toilets](https://www.trendhunter.com/trends/sandi-toilet.md) - [Charitable Bee-Sized Bidets](https://www.trendhunter.com/trends/world-bee-day.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Health-Supporting Female Plumbers](https://www.trendhunter.com/trends/world-continence-week.md) - [Discreet Bathroom Deodorizers](https://www.trendhunter.com/trends/loo-drops.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Water-Saving Toothpaste Tabs](https://www.trendhunter.com/trends/toothchews.md)