# Crime Fighting Dog Ads The 'Save the World' Music Video Gives New Meaning to the Term Watchdog By Andrew Robertson | Published 2012-06-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/save-the-world-music-video References: [uniquedaily](http://uniquedaily.com/2012/06/swedish-house-mafia-save-the-world/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=BXpdmKELE1k) The new music video by for 'Save the World' by [Swedish House Mafia](https://www.trendhunter.com/trends/swedish-house-mafia-x-ikea-collection) just goes to show that dogs are more than man's best friend -- they're man's savior and guardians. The music video centers around three different scenarios where people are being attacked by thugs and robbers. A woman is mugged for her purse, a man has his car stolen and a store clerk is robbed by two baseball bat-wielding thugs. When all hope seems lost the [league of extraordinary K-9s](https://www.trendhunter.com/trends/warner-bros-1) team up to bring justice. Through a mixture of brute force, team work and cute puppies, the dogs comfort those who have been victimized while delivering a righteous beat down to the ruffians. The 'Save the World' music video gives new meaning to the term [Watchdog](https://www.trendhunter.com/trends/robot-dog-concept). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Crime-fighting Dogs:** Disruptive innovation opportunity: Develop specialized training programs and equipment for dogs to enhance their crime-fighting abilities. - **Guarding and Protecting:** Disruptive innovation opportunity: Create advanced surveillance systems and security technologies that integrate with trained dogs to provide comprehensive protection services. - **Animal-assisted Therapy:** Disruptive innovation opportunity: Design therapy programs that utilize dogs to provide emotional support and comfort for victims of crime and trauma. ### Where This Applies - **Law Enforcement:** Disruptive innovation opportunity: Integrate trained dogs into police units to improve crime detection and prevention strategies. - **Security Services:** Disruptive innovation opportunity: Develop innovative solutions that combine trained dogs with advanced security technologies to offer superior guarding and protection services. - **Mental Health Care:** Disruptive innovation opportunity: Incorporate dogs into therapeutic practices to enhance the effectiveness of animal-assisted therapy for crime victims and individuals experiencing trauma. ## Related on Trend Hunter - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Bio-Inspired Guard Dog Robots](https://www.trendhunter.com/trends/cyberdog-2.md) - [Connected Dog Entertainment Systems](https://www.trendhunter.com/trends/dogsplay-entertainment-system.md) - [Modular Canine Helmets](https://www.trendhunter.com/trends/canine-helmet.md) - [AI-Generated Dog-Friendly Playlists](https://www.trendhunter.com/trends/gentle-taills.md) - [Personalized Dog Music](https://www.trendhunter.com/trends/dogmusic-ai.md) - [Pizza Delivery Robot Dogs](https://www.trendhunter.com/trends/domidog.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md)