# Rebranding Endangered Animals Campaign Proves the "Big Bad Wolf" Isn't By Vincent Salera | Published 2009-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/save-the-wolf-compelling-pleas-to-help-save-the-wolves References: [adsoftheworld](http://adsoftheworld.com/media/print/mission_wolf_vilified) & [missionwolf](http://missionwolf.com/) I really admire all the hard creative work that went into producing this [ad campaign](https://www.trendhunter.com/trends/really-really-good-design) for MissionWolf.com. It's not an easy task to get people interested in visiting a site dedicated to saving wolves. I love the use of the [vintage-looking storybook illustrations](https://www.trendhunter.com/trends/canva-spotlights) as well as the great copy that explains how wolves have been vilified for decades in children’s literature. The ads were created by advertising agency 22squared, Tampa, USA with creative direction by John Stapleton and James Rosene. The great copy is by James Rosene. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 47% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Creative Storytelling in Wildlife Preservation Campaigns:** Using vintage-looking storybook illustrations and great copy to educate people about saving endangered animals can have a significant impact on raising awareness and attracting donors. - **Changing Public Perception of Endangered Species:** Changing the way people see endangered species using creative campaigns that explain the importance of saving them can raise support and funding for conservation efforts. - **Innovative Messaging in Wildlife Preservation:** Creative messaging that challenges outdated beliefs about endangered animals can help increase engagement and investment in preserving these species. ### Who This Affects Most - **Wildlife Conservation:** Campaigns that use creative storytelling techniques and innovative messaging can help raise awareness and funding for wildlife conservation. - **Advertising and Marketing:** Creative agencies can play an important role in helping conservation organizations develop compelling campaigns that resonate with the public. - **Non-profit Organizations:** Non-profit organizations in the wildlife conservation sector can benefit from adopting creative messaging and storytelling techniques to engage donors and raise awareness. ## Related on Trend Hunter - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Creative Network Rebrands](https://www.trendhunter.com/trends/iris-worldwide.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md)