# Tortoise-Saving Glasses Capsules GlassesUSA.com Launches Exclusive 'Save The Tortoise Collection' By Grace Mahas | Published 2023-05-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/save-the-tortoise-collection References: [glassesusa](https://www.glassesusa.com/save-the-tortoise-collection)  In a unique bid to celebrate World Turtle Day 2023 on May 23rd and raise awareness for tortoises facing extinction, [GlassesUSA.com](https://www.trendhunter.com/trends/shenseea), the leading online eyewear retailer, has announced its [limited edition Save the Tortoise Collection](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival). This collection, featuring 13 distinct tortoiseshell-style frames, draws direct inspiration from specific endangered tortoises. Having sold over a million pairs of tortoiseshell-style frames, GlassesUSA.com has demonstrated a commitment to protecting and preserving these cherished creatures that serve as the brand's primary design inspiration. The Save The Tortoise Collection is a collaborative initiative with The American Tortoise Rescue in Malibu, pledging to donate up to 10% of the proceeds to the foundation. Each frame in the collection artistically echoes a specific tortoise, sharing the same name and reflecting intricate details. Made from 100% plant-based acetate, the frames are available as eyeglasses or sunglasses, with fully customizable lens options. With the launch of the Save The Tortoise Collection, GlassesUSA.com invites customers to support a worthwhile cause while making a fashion-forward statement. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 88% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Eco-inspired Collections:** Eyewear and fashion industries can create more eco-inspired collections that reflect sustainability and inspiration from endangered species. - **Collaborative CSR Initiatives:** More brands can initiate collaborative CSR initiatives with foundations and non-governmental organizations to raise awareness of social and environmental causes while addressing global issues. - **Customizable Eco-material Frames:** More brands can offer customizable eco-material frames as an option for customers to promote sustainability while encouraging creativity and individuality. ### Industries Being Reshaped - **Eyewear:** Eyewear industry players can use this opportune moment to create more eco-inspired products that promote sustainability and highlight the beauty of endangered species. - **Fashion:** Fashion industry players can join the conversation on global issues and create eco-inspired collections that reflect social and environmental awareness and impact. - **NGO Foundations:** Non-governmental organizations and foundations can initiate partnerships with brands to raise awareness of endangered species through the creation of sustainable, eco-inspired collections. ## Related on Trend Hunter - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Conscious Eyewear Capsules](https://www.trendhunter.com/trends/mondottica.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Pride-Inspired Eyewear Collections](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Unique Retro-Inspired Eyewear](https://www.trendhunter.com/trends/tan-france-collection.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md)