# Costumed African Animals The Save the Rhino Campaign Describes an Irreplaceable Creature By Amelia Roblin | Published 2011-01-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/save-the-rhino-campaign References: [coloribus](http://www.coloribus.com/adsarchive/prints/social-message-springbok-14126505/) & [savetherhino.org](http://www.savetherhino.org/eTargetSRINM/site/536/default.aspx) If the rhinoceros becomes extinct, there's no way that any other animal could take its place, as the Save the Rhino campaign communicates. These [amusing advertisements](https://www.trendhunter.com/trends/engineered-for-whatever) target a broad audience and convert the public to the cause of helping [endangered wildlife](https://www.trendhunter.com/trends/vital-ground-foundation). The Save the Rhino campaign prints were created by Stick Communications, and capture disguised [African creatures](https://www.trendhunter.com/trends/ikea-sandlpare), including a zebra, a giraffe and a springbok wearing strapped-on rhinoceros horn masks. In the words of the ads, "Nothing we do will ever bring them back," because just about any suggestion would be as silly is this one. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Endangered Wildlife Conservation:** Disruptive innovation opportunity: Develop advanced tracking technology to monitor and protect endangered species in real-time. - **Creative Advertising Campaigns:** Disruptive innovation opportunity: Utilize augmented reality technology to create interactive and immersive advertising experiences that raise awareness for important causes. - **Ethical Consumerism:** Disruptive innovation opportunity: Develop blockchain-based supply chain platforms to ensure transparency and traceability of products, empowering consumers to support sustainable and responsible brands. ### Industries Being Reshaped - **Wildlife Conservation Organizations:** Disruptive innovation opportunity: Adopt drone technology for aerial surveillance and monitoring of endangered species habitats, enabling efficient conservation efforts. - **Advertising and Marketing:** Disruptive innovation opportunity: Explore the use of virtual reality technology in creating immersive and emotionally impactful advertising campaigns for social causes. - **Retail and Consumer Goods:** Disruptive innovation opportunity: Implement blockchain solutions to provide transparent information about product origins and ethical sourcing, allowing consumers to make informed purchasing decisions. ## Related on Trend Hunter - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Awareness-Raising Cheetah Initiatives](https://www.trendhunter.com/trends/return-of-the-cheetah.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Rugged Reinforced Camper Trucks](https://www.trendhunter.com/trends/krug-expedition-project-rhino.md) - [Outdoor Wildlife Exhibitions](https://www.trendhunter.com/trends/the-great-elephant-migration.md)