# Endangered Ice Cream Trucks Climate Basecamp's Save the Flavors Brings Awareness to Climate Change By Laura McQuarrie | Published 2023-09-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/save-the-flavors References: [forbes](https://www.forbes.com/sites/danidiplacido/2023/09/19/rainn-wilson-wants-to-talk-about-climate-change-and-ice-cream/?sh=3b521aff288b) & [climatebasecamp.org](http://www.climatebasecamp.org)  In an effort to address the pressing need to discuss climate change, Save the Flavors used ice cream as a source of conversation, bringing people together to discuss environmental sustainability over sweet treats. At the recent [Climate Basecamp](https://www.trendhunter.com/trends/climate-candy) Save The Flavors event in Union Square Plaza, ice cream lovers' attention was piqued with flavors like "Choco too-late," "Don't Piss-tachio it all away" and "Vanilla Bean a good run." These exceptionally limited-time flavors emphasize how beloved ingredients used to make favorite foods need to be protected as the climate warms. As part of the activation, Climate Basecamp welcomed guests to [enjoy ice cream while learning](https://www.trendhunter.com/trends/nuii-adventure-wagon) about the ways that they can take action on the threats of climate change, and so that classic ice cream flavors can be served for generations to come. Image Credit: LIESL NYC ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 39% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Climate Change Conversations:** Using ice cream as a conversation starter to discuss the pressing need to address climate change. - **Environmental Sustainability Awareness:** Raising awareness about environmental sustainability through limited-time ice cream flavors. - **Action on Climate Change:** Encouraging guests to take action on the threats of climate change while enjoying ice cream. ### Industries Being Reshaped - **Food and Beverage:** Opportunities to incorporate sustainable practices in the production and sourcing of food ingredients. - **Event Planning:** Integrating creative and engaging elements like limited-time flavors to raise awareness about important issues in events. - **Environmental Advocacy:** Creating initiatives that use food-related experiences to promote awareness and action towards environmental protection. ## Related on Trend Hunter - [Dairy-Free Ice Cream Trucks](https://www.trendhunter.com/trends/dairy-deprogramming-zone.md) - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Sunscreen-Flavored Ice Creams](https://www.trendhunter.com/trends/carnival-cruise-line-x-van-leeuwen.md) - [Upcycled Frozen Desserts](https://www.trendhunter.com/trends/upcycled-vegan-ice-cream.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Regenerative Ingredient Ice Creams](https://www.trendhunter.com/trends/alecs-ice-cream.md) - [Ice Cream Insurance Plans](https://www.trendhunter.com/trends/melt-insurance.md)