# Digital Predator Ads The Save the Children Online Campaign Addresses the Danger Social Media By Meghan Young | Published 2016-02-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/save-the-children-online References: [adeevee](http://www.adeevee.com/2016/02/save-the-children-tablet-phone-computer-print/) The [Save the Children Online](https://www.trendhunter.com/trends/this-is-not-a-home) ad campaign helps to educate parents on the [dangers of social media](https://www.trendhunter.com/trends/the-durex-blocker). It's not uncommon for pedophiles to pretend to be kids in order to strike up conversations with actual kids and perhaps something more down the road. While paranoia is not intended, an awareness that a stranger is still a stranger is important to instil in their children's mind. Conceived and executed by Young & Rubicam, an ad agency based in Mexico City, Mexico, the Save the Children Online ad campaign features adults disguising themselves as children while on their phone, tablet or computer. Shot by photographer Fabián Morassut of MCM Studio, the images are completed with a tag line about the specifics of such abuse, "In Mexico, 1 in 7 children are victims of online sexual abuse. Beware of predators." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Online Child Safety:** The trend of addressing online child safety through ad campaigns like Save the Children Online presents opportunities for businesses to develop innovative digital solutions and technologies to protect children from online predators. - **Digital Awareness Campaigns:** The trend of using digital awareness campaigns, as seen in the Save the Children Online ad campaign, creates opportunities for businesses to leverage technology and social media platforms to raise awareness and educate parents about online dangers. - **Disguise Awareness:** The trend of promoting disguise awareness, as demonstrated by Save the Children Online, opens doors for businesses to develop products and services that help parents teach their children about the importance of recognizing potential online predators in disguise. ### Sectors Adopting This - **Digital Safety Solutions:** The digital safety solutions industry can capitalize on the trend of online child safety by developing innovative software tools, apps, and platforms that enable parents to effectively monitor and protect their children's online activities. - **Advertising and Marketing:** The advertising and marketing industry can seize the trend of digital awareness campaigns by assisting non-profit organizations and businesses in creating impactful campaigns that raise awareness about online dangers and promote safety measures. - **Child Education and Safety:** The child education and safety industry can leverage the trend of disguise awareness by creating educational resources, training programs, and workshops that help children and parents understand the risks of online predators and how to identify them. ## Related on Trend Hunter - [Online Exploitation Education Courses](https://www.trendhunter.com/trends/childhelp.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Child-Centric Online Safety Campaigns](https://www.trendhunter.com/trends/online-safety.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Cybersafety-Focused Resource Libraries](https://www.trendhunter.com/trends/worst-childrens-library.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md)