# Voice Lending Charity Commercials This Save the Children Commercial Lends a Notable Voice to Kids By Eric Westcott | Published 2014-03-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/save-the-children-commercial References: [adweek](http://www.adweek.com/adfreak/heartbreaking-psa-features-real-quotes-syrian-children-voiced-stephen-hawking-156416) & [savethechildren.org](http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6115947/k.8D6E/Official_Site.htm) In the time of crisis, the new [Save the Children commercial](https://www.trendhunter.com/trends/sickkids-foundation-ad) lends Stephen Hawking’s voice to children of war-torn countries. In parts of the world when hard times are pressed upon them by war, children become overlooked. In the commercial, you hear the world-renowned scientist [Stephen Hawking reading the quotes](https://www.trendhunter.com/trends/fairy-tales-narrated-with-your-voice) of Syrian children. Hawking states that he is lending his voice to the children and asks what we will lend our part. It is quite ironic that he is lending his voice because he doesn’t have his own voice anymore. When times are tough, children are the last group who should be overlooked. Save the Children hopes to make a difference in children’s lives around the world. For people living in a first world nation, it is very easy for us to help out those less fortunate. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 17% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Voice Lending:** Disruptive innovation opportunity: Explore the use of voice technology to offer a unique and impactful way to raise awareness and funds for charitable causes. ### Who This Affects Most - **Charity:** Disruptive innovation opportunity: Incorporate voice technology into charity campaigns to engage audiences and inspire greater empathy and action. ## Related on Trend Hunter - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Empowering AI Voice Tools](https://www.trendhunter.com/trends/lenovo-ai-lullaby.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [AI-Powered Actor Reading Programs](https://www.trendhunter.com/trends/elevenlabs-iconic-voices.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Self-Doubt Alleviating Campaigns](https://www.trendhunter.com/trends/cadbury.md) - [Multi-Language Audio Voiceovers](https://www.trendhunter.com/trends/human-voice-over.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md)