# Animated Arctic Campaigns Greenpeace's Save the Arctic Video Uses LEGO to Make Its Point By Farida Helmy | Published 2014-07-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/save-the-arctic References: [designtaxi](http://designtaxi.com/news/367053/Animated-LEGO-Video-Says-Everything-Is-Not-Awesome-In-The-Arctic/) & [youtube](https://www.youtube.com/watch?v=qhbliUq0_r4) In its latest efforts to promote its Save the Arctic campaign, [Greenpeace](https://www.trendhunter.com/trends/arctic-portal) is sending a message to Shell for causing havoc on the environment and drowning the whole region in oil for profit. The surprising thing about the video is that it is also sending a message to [LEGO](https://www.trendhunter.com/trends/lego-1) because they work with Shell to produce Shell-branded bricks and kits for children. In the Save the Arctic video, Greenpeace is openly forecasting a dark future for the region and builds a whole LEGO-built Arctic to prove the point -- the video even goes as far as using the characters and main theme song from [the recent 'The Lego Movie'](https://www.trendhunter.com/trends/the-lego-group) to make its point. The point being that everything is not awesome about the current situation in the Arctic. The animated video has a depressing message but is beautifully done. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Environmental Advocacy:** Promoting environmentalism and sustainability is trending among advocacy groups. - **Brand Activism:** More businesses are taking a stance on social and environmental issues, similar to Greenpeace's campaign against LEGO and Shell. - **Animated Marketing Campaigns:** Animated videos and campaigns are becoming increasingly popular, drawing attention to important issues in a visually compelling way. ### Where This Applies - **Environmentalism:** Businesses that offer sustainable and eco-friendly products and services have a disruptive innovation opportunity to attract environmentally-conscious consumers. - **Toy Manufacturing:** Toy companies have an opportunity to produce eco-friendly and educational toys aimed at inspiring children to be environmentally-conscious and active. - **Marketing and Advertising:** Marketing and advertising agencies have a disruptive innovation opportunity to create visually stunning animated campaigns that promote environmental sustainability and social advocacy. ## Related on Trend Hunter - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [Educational Climate Change Toys](https://www.trendhunter.com/trends/toy-brick-sets.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md) - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md) - [Toy Brick Reimagined Trailers](https://www.trendhunter.com/trends/wicked-movie.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Puzzle Animated Biopic Trailers](https://www.trendhunter.com/trends/piece-by-piece-trailer.md)