# Data-Controlling Apps (UPDATE) The Datally App From Google Shows Users How to Save Mobile Data By Alyson Wyers | Published 2017-11-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/save-mobile-data References: [techcrunch](https://techcrunch.com/2017/11/30/google-datally-data-saver/) & [india.googleblog](https://india.googleblog.com/2017/11/meet-datally-new-way-to-understand.html) Developed for customers in emerging markets, [Google's](https://www.trendhunter.com/trends/switch-to-android) new app Datally helps save mobile data. The service lets you [track data usage](https://www.trendhunter.com/trends/data-savings-account) and is available worldwide for Android devices. The Datally app helps you understand your data by showing your usage over different time periods and suggesting personalized ways to save mobile data. The Data Saver feature enables you to control your data by [blocking background data-sucking](https://www.trendhunter.com/trends/speedbump) and track how your apps use data in real-time, similar to a speedometer. The Android application also notifies you when you can access public wifi so you can save data too. Following a trial run in the Phillippines, the app formerly referred to as Triangle helped users save up to 30% of their data. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Data-controlling Apps:** Developing data-controlling apps that help users track and save mobile data is a disruptive innovation opportunity. - **Real-time Data Usage Monitoring:** Creating real-time data usage monitoring features within apps can provide users with more control over their data usage and present a disruptive innovation opportunity. - **Personalized Data Saving Suggestions:** Integrating personalized data saving suggestions into data-controlling apps can revolutionize how users manage their mobile data and present a disruptive innovation opportunity. ### Industries Being Reshaped - **Mobile App Development:** The mobile app development industry can capitalize on the demand for data-controlling apps to provide innovative solutions and disrupt the market. - **Telecommunications:** Telecommunications companies can leverage data-controlling apps to offer value-added services and disrupt the industry by empowering users to have better control over their mobile data. - **Internet Service Providers:** Internet service providers can explore partnerships with data-controlling apps to enhance customer experience and disrupt the industry by providing additional data-saving solutions. ## Related on Trend Hunter - [Mindful Mobile Plans](https://www.trendhunter.com/trends/noble-mobile.md) - [Privacy-Protecting Mobile Apps](https://www.trendhunter.com/trends/do-not-track-kids.md) - [Data-Transferring Mobile Apps](https://www.trendhunter.com/trends/switch-to-android.md) - [Mobile Privacy Guards](https://www.trendhunter.com/trends/who-is-tracking-my-phone.md) - [Distraction-Blocking Apps](https://www.trendhunter.com/trends/flowbuddy-app.md) - [Mindful Finance Trackers](https://www.trendhunter.com/trends/paktol-app.md) - [App Activity Trackers](https://www.trendhunter.com/trends/tracks-apps.md) - [Focus-Improving Apps](https://www.trendhunter.com/trends/opal.md) - [Proactive Tracker Detection Apps](https://www.trendhunter.com/trends/detection-app.md)