# Endangered Dolphin Ads WWF's Campaign Ad to Save Maui's Dolphins Shows Their Decline in Numbers By Laura McQuarrie | Published 2014-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/save-mauis-dolphins References: [coloribus](http://www.coloribus.com/adsarchive/prints/wwf-last-55-19583255/) & [wwf.org.nz](http://www.wwf.org.nz/dolphins____/) In this ad to save Maui's dolphins, [WWF](https://www.trendhunter.com/trends/native-plant) shows just how few their number of dolphins really are. The text reads: "There are as many Maui's dolphins as there are letters in this sente_ _ _." In total, there are 55 letters on the print ad, representing the extremely small actual number of dolphins that are becoming dangerously close to extinction in New Zealand—there's not even enough to finish the phrase on the poster. This poster was developed for the WWF by [Ogilvy & Mather](https://www.trendhunter.com/trends/accessibility-adapter) New Zealand and hopefully it will continue to raise awareness on the issue. The campaign to save Maui's dolphins is an urgent and ongoing project by the WWF, following the 'Last 55' campaign on [Facebook](https://www.trendhunter.com/trends/made-for-what-youre-made-of) to get the word out about just how close this species is from disappearing forever. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 62% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Decline in Numbers:** The alarming decrease in the number of Maui's dolphins presents an opportunity for conservation organizations to develop innovative solutions to protect and restore their population. - **Extinction Awareness:** Raising awareness about the imminent risk of extinction for Maui's dolphins can inspire disruptive innovations in conservation strategies and public engagement campaigns. - **Ongoing Projects:** The ongoing campaign to save Maui's dolphins provides an opportunity for collaboration between environmental organizations, researchers, and policymakers to find innovative and sustainable solutions. ### Who This Affects Most - **Conservation Organizations:** Conservation organizations can leverage the declining numbers of Maui's dolphins to drive innovative conservation efforts and raise public support for their cause. - **Advertising and Marketing:** Advertising and marketing professionals can explore innovative approaches to create impactful campaigns that effectively raise awareness about endangered species like Maui's dolphins. - **Environmental Research and Policy:** Environmental research and policy initiatives can be developed to address the threat of extinction faced by Maui's dolphins, incorporating innovative approaches and incorporating public opinion to shape effective conservation strategies. ## Related on Trend Hunter - [Manatee-Spotlighting 3D Billboard Displays](https://www.trendhunter.com/trends/west-indian-manatee.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Dolphin Conservation Initiatives](https://www.trendhunter.com/trends/dolphin-conservation.md) - [Wildlife Protecting Soap Brands](https://www.trendhunter.com/trends/dawn.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Monarch Butterfly-Inspired Digital Billboards](https://www.trendhunter.com/trends/endangered-species-series.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)