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# Supportive Fan Fashion
Save Britney T-Shirt

By Australia123 | Published 2008-01-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/save-britney-the-t-shirt
References: [threadless](http://www.threadless.com/submission/115951/Save_Britney/showmore,designshttp://www.thebudgetbabe.com/archives/2007/05.htmlhttp://www.tshirtwatch.com/?attachment_id=1167,http://esmereldasays.com/2007/10/19/get-your-save-britney-wear-its-going-fast/save-brit/)

So we all know our favorite little train-wreck Britney Spears is still battling her demons on the LaLa Land front, but now there is something we can all do to save her. Yes 'Save' her.

A large group of online T-shirt stores are now stocking their own '[Save Britney' t-shirts](https://www.trendhunter.com/trends/hats-for-hope-movement). Celebrities are also cashing in on the action with [celeb mocker Perez Hilton](https://www.trendhunter.com/trends/gap-1) and frock rocker Chris Cocker sending their love via shirt-space. If the shirt isn't for you, or you're just not too sure about confessing your undying support for the mistress of trash, why not try a thong? It's much more suited to its trashy inspiration source!

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 81% | Activity: 11% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Key Themes Behind This Trend

- **Online Celebrity Support:** The trend of online T-shirt stores stocking 'Save Britney' t-shirts shows the opportunity for online platforms to capitalize on celebrity fandom and support movements.
- **Celebrity Merchandise:** The emergence of celebrities like Perez Hilton and Chris Cocker endorsing and selling 'Save Britney' t-shirts indicates the potential for celebrities to diversify their income streams through merchandise partnerships.
- **Expressive Fashion:** The popularity of Save Britney-themed thongs suggests a market for provocative and controversial fashion items that allow individuals to express their opinions and support through clothing choices.

### Where This Applies

- **E-commerce:** The online T-shirt stores stocking 'Save Britney' merchandise highlight the potential for e-commerce platforms to cater to niche fan bases and support movements through merchandise sales.
- **Fashion:** The emergence of 'Save Britney' t-shirts and thongs as fashion items demonstrates the opportunity for the fashion industry to tap into pop culture moments and create statement pieces.
- **Celebrity Endorsements:** The involvement of Perez Hilton and Chris Cocker in selling 'Save Britney' merchandise showcases the potential for businesses to collaborate with influencers and celebrities to boost sales and brand awareness.

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