# Budget-Friendly Food Dupes Save A Lot Offers Consumers Food Copycats for Discounted Prices By Elena Rahman | Published 2022-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/save-a-lot References: [savealot](https://savealot.com/)  [Save A Lot](https://www.trendhunter.com/trends/rewards-apps) is a grocery store chain with 850 locations across the nation. The company recently announced that shoppers can save up to 45% on classic barbecue items with private label products that taste exactly like the competition, ideal for 4th of July celebrations. Some of Save A Lot's offerings include J. Higg's [Potato](https://www.trendhunter.com/trends/joyride-potato-wedges) Chips, which mimic Lays, and Sunny's Cremesations which mimic Oreos. Other dupe options include Crystal Falls Sparkling Strawberry Lemonade instead of ICE and [Farmington Brats](https://www.trendhunter.com/trends/save-a-lot-sweepstakes) instead of Johnsonville. For the condiment portion of a summer barbecue, consumers can turn to Save A Lot grocery stores for Kurtz Ketchup, Kurtz Mustard, and Kurtz Hot Sauce instead of purchasing the more expensive brand names. Image Credit: Save A Lot ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 48% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Food Duplication:** Opportunity for companies to offer affordable, high-quality alternatives to brand name food items through private label products. - **Private Label Expansion:** Opportunity for retailers to expand their private label offerings and increase customer loyalty with more affordable options for popular brand name products. - **Discounted Imitations:** Opportunity for businesses to offer discounted 'copycat' products that mimic the taste and quality of higher-end brand name items, without the high price tag. ### Sectors Adopting This - **Grocery Retail:** Grocery retailers can utilize private label expansion and food duplication to offer high-quality alternatives to brand name products with lower price points, increasing customer loyalty. - **Food Manufacturing:** Food manufacturers can develop private label products for grocery retailers that mimic the taste and quality of popular brand name items at lower price points, increasing sales and profits. - **Consumer Products:** Consumer product companies can offer their own versions of popular brand name items at lower price points to appeal to cost-conscious consumers, increasing market share and profitability. ## Related on Trend Hunter - [Summery Private Label Foods](https://www.trendhunter.com/trends/summer-specials.md) - [QSR-Inspired Grocery Products](https://www.trendhunter.com/trends/aldi-6.md) - [Low-Cost Super Bowl Snacks](https://www.trendhunter.com/trends/target-private-label-products.md) - [Cost-Conscious Private Label Snacks](https://www.trendhunter.com/trends/salty-snack-products.md) - [Complimentary Bacon Retailer Campaigns](https://www.trendhunter.com/trends/save-a-lot-sweepstakes.md) - [Fakeaway Grocery Store Products](https://www.trendhunter.com/trends/iceland-foods-products.md) - [Luxury-Inspired Beauty Collectins](https://www.trendhunter.com/trends/doop-by-lidl.md) - [Discount Grocery Store Pilots](https://www.trendhunter.com/trends/no-name-store.md) - [Affordability-Focused Game-Day Campaigns](https://www.trendhunter.com/trends/gameday-campaign.md)