# Couture Cumulus Advertorials The Savant 'Cloud' Photography Series is Sunny and Stylish By Olivia123 | Published 2011-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/savant-cloud-photography References: [kingdomofstyle.typepad](http://kingdomofstyle.typepad.co.uk/my_weblog/) & [savantclothing](http://savantclothing.com/) The Savant 'Cloud' series is definitely proof that the clothing label had their head in the clouds when planning this series of adorable ads. This cumulus cumulation of captures depicts some of Savant's cooler clothing--perfect for sizzling summertime temperatures. The models were all photographed in front of a breezy, blue backdrop speckled with fluffy clouds, and most of them hold shiny letter balloons spelling out the brand name. Their apparel is [airy, light and simplistic](https://www.trendhunter.com/trends/the-resort-collection), and their [makeup is applied very naturally](https://www.trendhunter.com/trends/cloud-touch-finish-collection). This very airy photographic collection is sure to inspire [spring and summer style ideas](https://www.trendhunter.com/trends/graphpaper-ss26). The Savant 'Cloud' photography fashion ads definitely give me a lighthearted and vibrant vibe. The ads perfectly and playfully portray chic summer styles. Be cool and look cooler this summer with Savant's summer styles! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 53% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Cloud-inspired Fashion Photography:** The use of cloud-inspired backdrops and props in fashion photography creates a playful and lighthearted vibe, perfect for summer styles. - **Minimalist and Natural Makeup:** Fashion brands can incorporate natural and minimalist makeup looks in their ad campaigns to complement simplistic and airy apparel designs. - **Letter Balloons in Fashion Ads:** Letter balloons spelling out brand names can add a playful and fun element to fashion ad campaigns while also increasing brand awareness. ### Sectors Adopting This - **Retail Fashion:** Fashion retail brands can benefit from incorporating cloud-inspired backdrops, minimalist makeup, and letter balloons in their summer ad campaigns to increase brand awareness and appeal to a wider audience. - **Photography and Videography:** Fashion photographers and videographers can offer unique and creative services by incorporating cloud-inspired backdrops and letter balloons in their shoots, giving their clients a playful and lighthearted look. - **Event Planning and Decoration:** Event planners and decorators can utilize letter balloons as a playful and fun decor element at events such as fashion shows, product launches, and photo shoots. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)