# Super-Sturdy Canine Abodes Savannah Cabannah is an Industrial Strength Dog House By Jason Soy | Published 2011-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/savannah-cabannah References: [dog-milk](http://dog-milk.com/savannah-cabannah/) & [etsy](http://www.etsy.com/listing/45108551/large-modern-design-dog-house-plans) Though the Savannah Cabannah may look like some kind of homemade barbecue grill, it's in actuality one of the sturdiest [dog houses](https://www.trendhunter.com/trends/louis-vuitton-kennel-trunk) in existence. Designed specifically to withstand the harsh winter elements, the dog house is the result of the creator's urge to give his Australian Shepherd the best of the best in [canine shelters](https://www.trendhunter.com/trends/architecture-for-dogs-exhibition). Those interested in building the Savannah Cabannah for their own loyal household companions may do so by ordering Andrew Wright's instructions via his [Etsy](https://www.trendhunter.com/trends/create-a-wedding-registry) account. It seems his dog is enjoying her new abode, so there's no reason why your pet shouldn't either. **Implications** - Consumers will often resort to building their own products if they feel the marketplace isn't sufficiently providing quality goods that meet their user's specifications. Corporations may consider offering a customization service that will modify existing goods to a customer's personal needs as a way for the company to differentiate themselves from competitors. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Customized Products:** Corporations may consider offering a customization service that will modify existing goods to a customer's personal needs as a way for the company to differentiate themselves from competitors. - **DIY Manufacturing:** Consumers will often resort to building their own products if they feel the marketplace isn't sufficiently providing quality goods that meet their user's specifications. - **Winter-proof Products:** There is a growing demand for products designed specifically to withstand harsh winter elements, creating an opportunity for companies to innovate and develop durable solutions. ### Where This Applies - **Pet Care:** Customized dog houses like the Savannah Cabannah represent an opportunity for the pet care industry to offer personalized and durable solutions. - **Home Improvement:** The rise in DIY manufacturing presents a disruptive innovation opportunity for the home improvement industry to provide customizable products and services that empower consumers. - **Outdoor Equipment:** The demand for winter-proof products, such as sturdy dog houses, indicates a potential disruptive innovation opportunity for the outdoor equipment industry to create durable and weather-resistant solutions. ## Related on Trend Hunter - [Sustainable Dog Houses](https://www.trendhunter.com/trends/doggie-dreamhouse.md) - [Ultra-Simple Unibody Dog Houses](https://www.trendhunter.com/trends/the-cottage-dog-house.md) - [Chic Plywood Dog Houses](https://www.trendhunter.com/trends/wooffy.md) - [Workplace-Friendly Doghouses](https://www.trendhunter.com/trends/barc-dog-kennel.md) - [Pleated Designer Dog Houses](https://www.trendhunter.com/trends/issey-miyappy-tessellations.md) - [Bauhaus-Inspired Mobile Doghouses](https://www.trendhunter.com/trends/bowowhaus.md) - [3d-Printed Modern Dog Houses](https://www.trendhunter.com/trends/dog-hut-side-table.md) - [Cooling Igloo-Shaped Dog Houses](https://www.trendhunter.com/trends/cooling-dog-house.md) - [Rollable Bell-Shaped Dog Kennels](https://www.trendhunter.com/trends/poochchair.md)