# Bold Valentine's Day Lingerie The New Savage X Fenty Launch is Heavy on Thematic Features By Riley von Niessen | Published 2019-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/savage-x-fenty References: [hypebae](https://hypebae.com/2019/1/rihanna-savage-x-fenty-valentines-day-lingerie-underwear-release-date) & [savagex](https://www.savagex.com/?jhg) With Valentine's Day quickly approaching, the [Savage X Fenty](https://www.trendhunter.com/trends/savage-x-fenty-3) lingerie label that's fronted by RIhanna has unveiled a few teasers of its 2019 collection, which will be available online starting January 9th through its official online store. Celebrated for its [inclusive sizing](https://www.trendhunter.com/trends/parade-that-lace), bold colorways, unique patterns, and edgy styles, the latest releases from the Savage X Fenty brand are expected to carry the same attributes. In the teasers that have been released ahead of the launch on the brand and the singer's [Instagram](https://www.trendhunter.com/trends/diesels-xxxmas) pages are a variety of sheer pieces that include carefully placed heart shapes. This includes a matching bra and panty set, as well as a bright red body suit. Image Credit: Savage X Fenty ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Sizing:** Disruptive innovation opportunity: Create clothing brands that offer a wide range of sizes to cater to a diverse customer base. - **Bold Colorways:** Disruptive innovation opportunity: Develop vibrant and eye-catching products that stand out in a crowded marketplace. - **Unique Patterns:** Disruptive innovation opportunity: Design clothing with unconventional and distinctive patterns to appeal to fashion-forward consumers. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Integrate advanced technology into the retail experience to provide a seamless shopping journey for customers. - **Online Retail:** Disruptive innovation opportunity: Personalize the online shopping experience by leveraging data and AI to offer tailored product recommendations. - **Apparel Manufacturing:** Disruptive innovation opportunity: Adopt sustainable and eco-friendly practices in apparel manufacturing to meet the growing demand for environmentally conscious fashion. ## Related on Trend Hunter - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Intimate Valentine's Day Collections](https://www.trendhunter.com/trends/hanky-panky-valentines-day.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md)