# Tech-Fueled Lingerie Shops This Savage x Fenty Store Leverages AR Body-Scanning Technology By Laura McQuarrie | Published 2022-01-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/savage-x-fenty-store References: [fashionunited.uk](https://fashionunited.uk/news/retail/savage-x-fenty-opens-las-vegas-store-with-ar-body-scan-tech/2022012460806) & [savagex](https://www.savagex.com/) There's a brand-new Savage x Fenty store in Las Vegas and it was opened to provide one-of-a-kind retail experiences fueled by technology. The innovative physical space promises to make customers feel right at home since it offers an atmosphere that mirrors the brand's online identity and e-commerce spaces. There are five themed rooms to explore and they offer opportunities for interactivity and taking photos. In partnership with Fit:Match, the Fit Xperience app makes it possible for customers to make the most of augmented reality 3D body scan technology for personalized fittings. This new Savage x Fenty store in Las Vegas is the first of five locations that will be opened with the intention of bringing a "fuller expression of the brand to consumers in key markets." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 93% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **AR Body-scanning Technology:** Integrating AR body-scanning technology into retail spaces can provide personalized and efficient fitting experiences for customers. - **Themed Retail Spaces:** Creating themed retail spaces that align with a brand's online identity can offer immersive experiences to customers and differentiate the brand from competitors. - **Innovative Physical Spaces:** Innovative physical spaces that incorporate technology can enhance customer experiences and foster brand loyalty. ### Sectors Adopting This - **Lingerie Retail:** The lingerie retail industry could benefit from incorporating AR body-scanning technology and creating immersive themed retail spaces to stay competitive and attract customers. - **Fashion Retail:** The fashion retail industry can leverage AR body-scanning technology and create innovative physical spaces to enhance customer experiences and increase sales. - **Technology:** The technology industry can collaborate with retail stores to provide customized AR body-scanning technology and innovative physical spaces to enhance customer experiences and drive innovation in the retail industry. ## Related on Trend Hunter - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Shoppable Beauty Metaverses](https://www.trendhunter.com/trends/fenty-beauty-experience.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)