# Provocative Performance Athleisure Savage X Fenty Sport Shares Inclusive Sportswear with an Edge By Laura McQuarrie | Published 2022-10-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/savage-x-fenty-sport References: [designtaxi](https://designtaxi.com/news/420779/Rihanna-s-Savage-X-Fenty-Leaps-Into-Athleisure-With-Provocative-Sports-Line/) & [twitter](https://twitter.com/SavageXFenty/status/1582707440054784001?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1582707440054784001%7Ctwgr%5Ec85aef7e25a345f0fbcc72d8d5efd50fe231397b%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F420779%2FRihanna-s-Savage-X-Fenty-Leaps-Into-Athleisure-With-Provocative-Sports-Line%2F) [Savage X Fenty](https://www.trendhunter.com/trends/savage-x-fenty-3) got its start sharing highly inclusive lingerie and now the brand by Rihanna is bringing that same level of style and inclusiveness to the sportswear category with Savage X Fenty Sport. The athleisure styles include designs like [leggings, jumpsuits, sports bras and bodysuits](https://www.trendhunter.com/trends/primark-performance-collection) that fuse performance features with a provocative edge. To introduce this new Savage X Fenty Sport collection to the world, the SXF brand debuted a campaign featuring [people of all shapes and sizes](https://www.trendhunter.com/trends/parade-that-lace) performing physical feats like carrying a car or walking on a treadmill en pointe. The spirit of the campaign tells the story of what sets the brand, and the consumers who can't get enough of it, apart. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 20% | Activity: 53% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Inclusive Athleisure:** By creating inclusive sportswear, businesses can tap into a diverse and underserved audience. - **Provacative Performance:** Integrating edgy design elements and provocative features within sportswear can attract consumers seeking unique athleticwear. - **Body Positivity Athletic Campaigns:** Marketing campaigns featuring a variety of body types and abilities can promote inclusivity and resonate with consumers seeking authentic representation. ### Industries Being Reshaped - **Athletic Apparel:** Designing athletic apparel that blends performance with provocative design elements can attract a diverse consumer base. - **Marketing and Advertising:** Companies can create marketing campaigns highlighting body positivity and inclusivity to resonate with consumers seeking authentic representation and inclusivity. - **Fashion and Beauty:** Fashion and beauty brands can expand into the athleisure market by creating inclusive and provocative sportswear collections. ## Related on Trend Hunter - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Supportive Activewear Silhouettes](https://www.trendhunter.com/trends/joe-fresh-1.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md)