# Super Bowl Clothing Collections The Savage x Fenty Game Day Collection is Coming By Katherine Pendrill | Published 2023-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/savage-x-fenty-game-day References: [hypebae](https://hypebae.com/2023/1/rihanna-savage-x-fenty-super-bowl-lvii-collection-jerseys-hoodies-release-info) & [savagex](https://www.savagex.com/featured/gameday) Just about a month ahead of Rihanna's Super Bowl Half Time performance, the singer has announced the launch of a new [Savage](https://www.trendhunter.com/trends/savage-x-fenty-3) X [Fenty](https://www.trendhunter.com/trends/savage-x-fenty-2) Game [Day](https://www.trendhunter.com/trends/game-day-party-box) collection. Inspired by the biggest night in football, the new collection feature 17 pieces that will have you looking your game day best. Some of the standouts from the new collection include a LVII Hoodie and Sweatpants set (LVII being a reference to Super Bowl LVII 2023), a LVII Cropped Jersey, and the graphic LVII Surprise Tee, which features an image of Rihanna. Other items in the new collection include hats, beanies, boxers and a bandana that all boast the limited-edition Savage x Fenty branding. The new Savage x Fenty Game Day collection is available to shop now from Savage x Fenty’s website. Image Credit: Savage x Fenty, [hypebae](https://hypebae.com/2023/1/rihanna-savage-x-fenty-super-bowl-lvii-collection-jerseys-hoodies-release-info), [savagex](https://www.savagex.com/featured/gameday) ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 97% | Activity: 98% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Super Bowl Clothing Collections:** More fashion brands will create limited-edition collections inspired by popular events such as the Super Bowl. - **Limited-edition Branded Clothing:** Brands will release clothing and accessories with unique branding and design to generate more hype and sales for their products. - **Celebrity-inspired Clothing:** Celebrity collaborations will continue to be popular in the fashion industry, with fans eager to emulate their favorite stars' style choices. ### Sectors Adopting This - **Fashion:** Fashion brands can create more limited-edition collections inspired by popular events and celebrities to increase sales and brand awareness. - **Sports Merchandise:** Sports merchandise companies can collaborate with fashion brands and celebrities to create unique and stylish collections for fans to wear on game days. - **Entertainment:** Entertainment companies can partner with fashion brands and celebrities to release clothing collections inspired by popular movies, TV shows, and events. ## Related on Trend Hunter - [Super Bowl Apparel Collabs](https://www.trendhunter.com/trends/rebecca-minkoff-x-wear.md) - [Assorted Football-Inspired Apparel](https://www.trendhunter.com/trends/pacsun-x-wild-collective.md) - [Football Singer Collections](https://www.trendhunter.com/trends/mitchell-ness6.md) - [Fanwear Collaboration Ranges](https://www.trendhunter.com/trends/concho.md) - [Champion-Celebrating Hat Collections](https://www.trendhunter.com/trends/super-bowl-lix-champions.md) - [Sports-Themed Jackets](https://www.trendhunter.com/trends/nfl-x-veronica-beard.md) - [Limited-Edition Black Vests](https://www.trendhunter.com/trends/off-season-x-nfl.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Collegiate-Inspired Apparel](https://www.trendhunter.com/trends/todd-snyder-nfl-collection.md)