# Wine from Trees Sav's 'Birch Sap' Sparkling Wine is Extremely Intree-guing By Tisah Tucknott | Published 2009-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sav-birch-sap-wine References: [weheartstuff](http://www.weheartstuff.co.uk/?p=905) & [sav.se](http://sav.se/en/) Sav has created a new intriguing wine called “Birch Sap,” as it is made out of the sap from a tree (surprising, I know). Made amidst the ice-cool Scandinavian air, the [sparkling wine](https://www.trendhunter.com/trends/vinho-verde) has its main ingredients come from a birch tree. Environmental engineer Peter Mosten came across this [ancient recipe](https://www.trendhunter.com/trends/damson-dandelion), which includes [natural sugars](https://www.trendhunter.com/trends/fitvine-bubbly-rose-1), calcium, phosphor, magnesium, manganese, zinc and iron. Who knew drinking could be so healthy? **Implications** - In today's society, the eco-movement is growing at an unprecedented rate. The demand amongst consumers for products that are friendly towards the environment is at an all-time high. Businesses and companies will benefit by creating products that enable consumers to easily adapt to a green lifestyle. The market for such products is continuously growing, making it very easy to attract consumers. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Products:** Create eco-friendly products that are friendly towards the environment to meet the growing demand amongst consumers for sustainable options. - **Natural Ingredients:** Incorporate natural ingredients, such as birch sap, into products to appeal to health-conscious consumers. - **Sustainable Lifestyle:** Develop products that enable consumers to easily adapt to a green lifestyle, capitalizing on the increasing market for eco-friendly products. ### Where This Applies - **Wine Industry:** Explore the use of unconventional ingredients, like birch sap, to create unique and intriguing wines. - **Health and Wellness Industry:** Incorporate natural ingredients with health benefits, such as birch sap, into products to target health-conscious consumers. - **Eco-friendly Product Industry:** Create and market eco-friendly products that help consumers live a sustainable lifestyle, catering to the growing demand for environmentally-friendly options. ## Related on Trend Hunter - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Pine-Flavored Soft Drinks](https://www.trendhunter.com/trends/zirbe.md) - [Peach-Flavored Sparkling Waters](https://www.trendhunter.com/trends/the-peach-one.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Aged Non-Alcoholic Spirits](https://www.trendhunter.com/trends/sylva-hazel.md) - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md) - [Sustainable Alcohol Aging Methods](https://www.trendhunter.com/trends/two-trees.md) - [Upcycled Pomace Piquettes](https://www.trendhunter.com/trends/wild-arc-farms-piquette.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md)