# Next-Gen Pasta Sauces Gen Z-Founded Sauz Shares Sweet and Spicy Sauces with the World By Laura McQuarrie | Published 2023-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sauz References: [nosh](https://www.nosh.com/news/2023/notable-new-products-toy-story-snack-puffs-jalapeno-infused-agave) & [getsauz](https://getsauz.com/collections/sauces/products/sauz-original-combo-pack)  Sauz is shaking up the [pasta sauce category](https://www.trendhunter.com/trends/raos-homemade-1) as a next-generation brand offering [bold, curated flavors](https://www.trendhunter.com/trends/smaak) and fresh ingredients. To start, the brand is introducing itself to the world with two sauces: Hot Honey Arrabbiata and Summer Lemon Marinara, both of which are made in Los Angeles with a base of diced tomatoes and tomato puree. While the Hot Honey Arrabbiata sauce is said to have a light, sweet aftertaste, the Summer Lemon Marinara variety is similarly light but bold and zesty. Created by two [Gen Z](https://www.trendhunter.com/trends/mayonnaise-style-sauces) founders, Sauz came into the world because "every single sauce on-shelf was the same; lackluster aesthetics, no vibrancy and without any unique flavors." These two new staples for fans of spicy and sweet flavors invite people to break out of their habits and try something new. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 81% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Bold Flavors:** Sauz is shaking up the pasta sauce category by offering bold, curated flavors and fresh ingredients. - **Gen Z Founders:** Sauz, created by two Gen Z founders, aims to disrupt the pasta sauce market with its unique products. - **Unique Varieties:** Sauz introduces two unique pasta sauce varieties: Hot Honey Arrabbiata and Summer Lemon Marinara. ### Industries Being Reshaped - **Food and Beverage:** Sauz's bold flavors and unique varieties are creating disruption within the food and beverage industry. - **Culinary:** Sauz's innovative pasta sauces offer culinary professionals an opportunity to experiment with new and exciting flavors. - **Grocery:** Sauz's Gen Z-founded sauces provide an opportunity for grocery stores to attract a younger demographic with their unique offerings. ## Related on Trend Hunter - [Hot Honey Pasta Sauces](https://www.trendhunter.com/trends/calabrian-chili-hot-honey-pasta-sauce.md) - [Kid-Friendly Sauce Collaborations](https://www.trendhunter.com/trends/lost-in-the-sauz.md) - [Functional Sauce Brands](https://www.trendhunter.com/trends/shes-the-sauce.md) - [Premium Pasta Sauces](https://www.trendhunter.com/trends/premium-pasta-sauces.md) - [Artisan-Inspired Pasta Sauces](https://www.trendhunter.com/trends/raos-homemade-pasta-sauces.md) - [Social Media-Inspired Pasta Sauces](https://www.trendhunter.com/trends/heinz-pasta-sauces.md) - [Fiery Pasta Sauces](https://www.trendhunter.com/trends/ragu-x-hot-ones.md) - [Dynamic Sauce Collections](https://www.trendhunter.com/trends/signature-sauce-line.md) - [Pouch-Packaged Pasta Sauces](https://www.trendhunter.com/trends/gourmet-pasta-sauces.md)