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# Sausage-Flavored Candy Canes
Jimmy Dean is Offering Sausage-Flavored Candy Canes This Holiday

By Katherine Pendrill | Published 2019-11-08 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/sausageflavored-candy-canes
References: [foodbeast](https://www.foodbeast.com/news/jimmy-dean-sausage-candy-canes/) & [jimmydeangiftexchange](https://jimmydeangiftexchange.com/en-us/Rules)

This holiday season, [Jimmy Dean](https://www.trendhunter.com/trends/jimmy-dean-egg-bites) is making Christmas a little more interesting with the debut of sausage-flavored candy canes.

Last year, the sausage brand Jimmy Dean made headlines for its [sausage-scented wrapping paper](https://www.trendhunter.com/trends/pigs-in-blankets-wrapping-paper). This year, the brand has brought back the same cheeky wrapping paper, but has also debuted sausage-flavored candy canes. In addition to the breakfast sausage flavor, the brand will also be releasing a number of other unusual candy cane flavors, including clam and mac and cheese.

To get your hands on one of these porky candy canes, you'll have to participate in the Jimmy Dean Recipe Gift Exchange. This involves cooking a recipe with Jimmy Dean sausage and then uploading it to the brand's website to claim your candy prize.

Image Credit: *Jimmy Dean.*

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 71% | Activity: 85% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Why This Trend Is Growing

- **Unusual Candy Cane Flavors:** Disruptive innovation opportunity: Exploring unique and unexpected flavors for traditional holiday treats.
- **Scented Wrapping Paper:** Disruptive innovation opportunity: Creating scented products as a novelty for holidays or special occasions.
- **Recipe-based Promotions:** Disruptive innovation opportunity: Engaging consumers through interactive campaigns that involve submitting user-generated content.

### Industries Being Reshaped

- **Food and Beverage:** Disruptive innovation opportunity: Experimenting with novel flavor combinations to capture consumer interest and offer unique food experiences.
- **Packaging:** Disruptive innovation opportunity: Designing innovative, scented packaging solutions to enhance the customer experience.
- **Digital Marketing:** Disruptive innovation opportunity: Leveraging user-generated content and interactive campaigns to build brand engagement and drive online interactions.

## Related on Trend Hunter

- [Snack Cake-Flavored Candy Canes](https://www.trendhunter.com/trends/twinkies-candy-canes.md)
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- [Breakfast-Themed Gummy Candies](https://www.trendhunter.com/trends/bacon-eggs-shaped-sweet-gummy-candies.md)
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