# Playful Square-Shaped Sausages These Sausages from Kurgan are Encased in Youthful Packaging By Mishal Omar | Published 2017-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sausage References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/kuber.html) & [kurganmk.ru](http://kurganmk.ru/ru) The Kurgan meat-processing plant has created a new brand of [pork sausages](https://www.trendhunter.com/trends/piri-piri-chicken-sausages), and enlisted the creative agency Bunker Media to create a unique visual branding identity for the collection. There are two unique aspects of the product – the first being its shape and the second being the way in which it is packaged. Rather than being cylindrical, the sausages come in compact square shapes – making them ideal for sandwiches. The sausage wrappers are [bright pink in color](https://www.trendhunter.com/trends/shapeup-tube) and feature images of pigs' noses, while a small cardboard sleeve fits around them and offers information on the product. Kurgan's [square-shaped sausages](https://www.trendhunter.com/trends/cheesedog) and the accompanying youthful branding is ideal for making the products stand out in an overrun market. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Square-shaped Sausages:** Disruptive innovation opportunity: Explore alternative shapes and packaging for food products to differentiate in the market. ### Sectors Adopting This - **Food Packaging:** Disruptive innovation opportunity: Design bold and creative packaging solutions that captivate consumer attention. ## Related on Trend Hunter - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Convenient Ready-to-Eat Pork Products](https://www.trendhunter.com/trends/pork-farms-products.md) - [Nostalgic Pesto Sausages](https://www.trendhunter.com/trends/pesto-sausage.md) - [Filled Sausage Meatballs](https://www.trendhunter.com/trends/sausage-bomb.md) - [Flavor-Packed Sausage Ranges](https://www.trendhunter.com/trends/richmond-extra-tasty.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Savory Better-for-You Sausages](https://www.trendhunter.com/trends/the-sausage-project-chicken-sausages.md) - [Cuisine-Themed Mustard Packaging](https://www.trendhunter.com/trends/colmans-squeezy-bottle.md) - [Juicy Meat-Free Sausages](https://www.trendhunter.com/trends/new-plantbased-sausage.md)